The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.Experien...

**Look for Dan Abrams and David Fisher’s new book, Kennedy’s Avenger: Assassination, Conspiracy, and the Forgotten Trial of Jack Ruby.*NOW A NEW YORK TIMES BESTSELLER*****“An expert, extremely detailed account of John Adams’ finest hour.”—**Kirkus Reviews**Honoring the 250th Anniversary of the Boston MassacreThe** New York Times bestselling author of Lincoln’s ...

The award-winning, New York Times–bestselling chronicle of the sensational murder trial that would be the capstone of Lincoln's legal career.In the summer of 1859, twenty-two-year-old "Peachy" Quinn Harrison went on trial for murder in Springfield, Illinois. When Harrison's father hired Abraham Lincoln to defend him, the case took on momentous meaning. Lincoln's debates with Senator Stephen Douglas the previous fall had transformed the little-known, self-ta...

"Poignant, sometimes harrowing." –Wall Street JournalThe defense lawyer for Martin Luther King, Jr., Rosa Parks, the Selma marchers, and other civil rights heroes reveals the true story of the historic trial that made Dr. King a national hero.Fred D. Gray was just twenty-four years old when he became the defense lawyer for Dr. Martin Luther King, Jr., a young minister who had become the face of the bus boycott that...

**NOW A NATIONAL BESTSELLERNew York Times** bestselling authors Dan Abrams and David Fisher bring to life the incredible story of one of America’s most publicized—and most surprising—criminal trials in history.No crime in history had more eyewitnesses. On November 24, 1963, two days after the killing of President Kennedy, a troubled nightclub owner named Jack Ruby quietly slipped into the Dallas police station and assassinated the assassin, Lee Har...

Look for Dan Abrams and David Fisher’s new book, Kennedy’s Avenger: Assassination, Conspiracy, and the Forgotten Trial of Jack Ruby.THE NEW YORK TIMES BESTSELLER2020 Audie Finalist—History/BiographyA Mental Floss Book to Read in Summer 2019**“Gripping.… Theodore Roosevelt for the Defense is a must-read.” —NPRA President on Trial. A Reputation at St...

The Young Readers’ Edition of the New York Times Bestseller!“Abraham Lincoln: the dusty shoes, the weary eyes, the Jedi mastery of a jury in a true case of life and death. So pull up a chair….”—Diane SawyerAt the end of the summer of 1859, twenty-two-year-old Peachy Quinn Harrison was accused of murder in Springfield, Illinois. The man hired to save his life was none other than self-taught lawyer A...