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eBooks Relations publiques

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,33 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches

    Modifié par Paul Hackett ...
    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer ... En savoir plus

    59,15 €

  • The Changing MO of the CMO

    How the Convergence of Brand and Reputation is Affecting Marketers

    par MaryLee Sachs ...
    MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with ... En savoir plus

    42,58 €

  • Intending the World

    A Phenomenology of International Affairs

    par Ralph Pettman ...
    How we look at the world is informed mainly by our assumptions and the ways in which we rationalise them. Seldom do we rely—or allow ourselves to rely—on 'gut thinking' or intuition.Intending the World shows how rationalism, which is our primary approach in thinking about world affairs, is in crisis. By studying the world rationalistically, we objectify it and we look at it as detached from ... En savoir plus

    21,08 €

  • The Political Economy of Telecommunicatons Reforms in Thailand

    par Sakkarin Niyomsilpa ...
    A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the 1980s and 1990s and the political dynamics behind these policies, as well as conflicts and co-operation among the various players and their interests. The book also covers bureaucratic and political ... En savoir plus

    57,97 €

  • The 10-Minute PR Checklist - Earn the Publicity You Deserve

    par Mark Coker ...
    Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... En savoir plus

    5,99 €

  • How to Manage Your PR

    par Dr Jim Porter ...
    Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business ... En savoir plus

    2,99 €

  • Managing Community Resettlement

    Putting Livelihoods First

    par Robert Gerrits ...
    Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the ... En savoir plus

    60,33 €

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    par Sarah Marschlich ...
    Collection series Organisationskommunikation
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... En savoir plus

    Gratuit

  • LinkedIn Success

    How to use linkedin to generate targeted leads and dramatically increase sale for your business

    par Ramon Tarruella ...
    LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power ... En savoir plus

    2,59 € ou Gratuit avec Kobo Plus

  • Emotional Intelligence and Public Relations

    EQ is the New IQ

    Modifié par Weiwu Zhang ...
    Collection series Routledge New Directions in PR & Communication Research
    Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and ... En savoir plus

    54,42 €

  • Suggerimenti Di Email Marketing

    par Avneet Kumar Singla ...
    Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace ... En savoir plus

    0,94 € ou Gratuit avec Kobo Plus

  • Consejos de marketing por correo electrónico

    par Avneet Kumar Singla ...
    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... En savoir plus

    1,51 €

  • Post-Truth Public Relations

    Communication in an Era of Digital Disinformation

    par Gareth Thompson ...
    Collection series Routledge New Directions in PR & Communication Research
    This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes ... En savoir plus

    53,23 €

  • The Dark Side of Marketing Communications

    Critical Marketing Perspectives

    par Tim Hill, Pierre McDonagh ...
    Collection series Routledge Studies in Critical Marketing
    What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in ... En savoir plus

    48,50 €

  • Active Storytelling

    Using Video News Releases for PR Professionals

    par Brian Solis, Deirdre K. Breakenridge ...
    Collection series FT Press Delivers Elements
    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... En savoir plus

    1,73 €

  • Communicating Corporate Social Responsibility

    The Trust Factor

    par Kristie Byrum ...
    At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social ... En savoir plus

    Avant 38,92 € Après 32,54 €

  • Chasing Likes

    The Unflattering Reality of Being an Influencer

    par Carlee Krtolica ...
    Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and ... En savoir plus

    6,38 € ou Gratuit avec Kobo Plus