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eBooks Relations publiques

Si vous aimez les titres Relations publiques, vous allez adorer cette sélection.
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  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,64 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Integração regional na América Latina

    O papel do Estado nas políticas públicas para o desenvolvimento, os direitos humanos e sociais e uma estratégia Sul - Sul

    par Sérgio Luiz Pinheiro Sant Anna ...
    Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de desenvolvimento sustentado e socialmente justo para cada país de nosso continente. Este livro se ocupa basicamente de uma das regiões mais avançadas das Américas em um processo de integração que já tem ... En savoir plus

    6,49 € ou Gratuit avec Kobo Plus

  • CEOs on a Mission

    Reimagining CEO Activism, Development, and Difference

    par Eric Kwame Adae ...
    Collection series Communicating Responsible Diversity, Equity, and Inclusion
    Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of long interviews and the application of alternative theoretical lenses, this book examines this phenomenon within the African context on the road to creating a CEO Activism Development Model.Addressing ... En savoir plus

    80,23 €

  • The 10-Minute PR Checklist - Earn the Publicity You Deserve

    par Mark Coker ...
    Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... En savoir plus

    5,99 €

  • Naked Management

    Bare Essentials For Motivating The X-Generation At Work

    par Marc H. Muchnick ...
    With highly negative stereotypes circulating about "X'ers," all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "X-Crisis." Learn how to overcome worker apathy and management resentment. Naked Management is the first book to provide honest, practical guidelines for managers who need to deal with ... En savoir plus

    100,86 €

  • Pandemic Communication

    Modifié par Stephen M. Croucher, Audra Diers-Lawson ...
    This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive ... En savoir plus

    52,21 €

  • Crisis Communication Planning and Strategies for Nonprofit Leaders

    par Brittany “Brie” Haupt, Lauren Azevedo ...
    Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices.This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision ... En savoir plus

    26,10 €

  • Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

    par Nuria Neira ...
    La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información.Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas renovadas para ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Modifié par Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Collection series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... En savoir plus

    111,23 €

  • From Numbers to Narratives that Transform Businesses

    Harnessing the Power of Data Visualization

    par Joe Perez ...
    This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and turn insights into action. Learn to craft stunning visuals, navigate data-driven decisions, and infuse your data with key principles for maximum impact. This book is your roadmap to turning data from mere ... En savoir plus

    65,26 €

  • Scandal

    par Aimee Duffy ...
    Collection series The Tainted series
    Funny and provocative, prepare to fall in love with Scandal.What had she done?Branded a cheater and wild Playboy, Sebastian Collins’ glittering career as a pro-tennis player is almost over – thanks to an ex-fiancé set on revenge. His jet set lifestyle is cut short when his manager insists he salvage what’s left of his reputation.Alicia Simpson, PR Maven and daughter of a powerful and respected ... En savoir plus

    4,49 €

  • Strategic Stakeholder Engagement

    par Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... En savoir plus

    45,08 €

  • Managing the Flexible Workforce

    par Richard Pettinger ...
    The average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Here, Richard Pettinger looks at the changing employment situation today and outlines what the ... En savoir plus

    249,22 €

  • User Generated Content (UGC) Email Course

    par Emily Wild, Richard Turner ...
    This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confidence, upsell your services, and build stronger connections that lead to long-term results ... En savoir plus

    1,99 €

  • Public Relations and Corporate Racial Responsibility

    par Nneka Logan ...
    Collection series Routledge Research in Public Relations
    Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial equality, and foster inclusivity, even in polarizing times.Many people may wonder why corporations have racial responsibilities. The author lays out ... En savoir plus

    29,66 €

  • Radar-Pings, dauerhafte Bindung

    Der Wochenrhythmus, der Beziehungen warm hält – ohne Druck

    par David Schmitz ...
    Zu viele Kontakte frieren ein, weil Follow-ups entweder ausbleiben oder zu pushy wirken. "Radar-Pings, dauerhafte Bindung" liefert dir ein leichtes, ehrliches System, das kleine Berührungen in große Loyalität verwandelt. Stell dir dein Netzwerk wie eine Umlaufbahn vor: Mit einer klaren Wochenkadenz sendest du kurze, respektvolle Signale – nicht, um Aufmerksamkeit zu erzwingen, sondern um ... En savoir plus

    5,99 €

  • Employer community

    Acquisire e trattenere i migliori talenti

    par Simone Paolo Guzzardi ...
    Prefazione di Federico Frattini Un "manuale caldo" rivolto a chi lavora in ambito HR e a chi aspira a farlo. L'autore condivide la sua esperienza in progetti di Employer branding, spiegandone scopi, potenzialità e modalità, e prefigurandone gli sviluppi futuri. ... En savoir plus

    16,99 €

  • Faster. Messier. Tougher.

    Crisis Communication Strategies in an Era of Populism, AI, and Distrust

    par Bradley Akubuiro ...
    The crisis playbook you learned is obsolete. Worse—it's dangerous.What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations.Bradley Akubuiro served as Boeing’s chief spokesperson during the 737 MAX ... En savoir plus

    10,80 €