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eBooks Relations publiques

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,02 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    par Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... En savoir plus

    42,73 €

  • The Illustrated Guide to the Mass Communication Research Project

    par Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... En savoir plus

    62,89 €

  • Mit Liebe werben

    Für mehr Empathie in der Werbebranche

    par Jacqueline Jeske ...
    MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche(Das Selbsthilfebuch für Agenturen & Co.)ÜBER DIESES BUCH:Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fachkräfte fern, der Kampf um Nachwuchs wird härter. Young Professionals suchen im Job nach Werten und Sinn. Alles dreht sich um Emotionen und Menschlichkeit, um Ethik und Moral. Und der Stereotyp der ... En savoir plus

    15,99 €

  • Public Relations Made Easy: 150+ Prompts for Quick Wins

    par Molly Hua ...
    Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... En savoir plus

    Avant 4,49 € Après 1,99 €

  • Freedom of Speech

    Rights and Responsibilities

    par Tomas Kačerauskas, Algis Mickunas ...
    The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... En savoir plus

    39,03 €

  • Reputation Matters

    How to Protect Your Professional Reputation

    par Jonathan Coad ...
    The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... En savoir plus

    24,09 €

  • From P.O.W. to C.E.O.

    par Loet Velmans ...
    From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... En savoir plus

    7,49 €

  • Fill The Dam Thing Up! Building Connections

    Communicating Throughout the Lifecycle of Infrastructure Projects

    par Mary Ellen Miller ...
    You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... En savoir plus

    7,20 €

  • Public Interest Communications

    Foundation, Influence, and Importance

    Modifié par Brigitta R. Brunner, Kelly Chernin ...
    This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... En savoir plus

    85,38 €

  • Brand Vandals

    Reputation Wreckers and How to Build Better Defences

    par Steve Earl, Stephen Waddington ...
    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... En savoir plus

    13,28 €

  • L'attacco dello stratega. Le regole del gioco del potere. Parte II

    par Michele Putrino ...
    Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela". ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • MetricsMan

    It Doesn’t Count Unless You Can Count It

    par Don Bartholomew ...
    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this ... En savoir plus

    9,57 €

  • Strategische Wahrheiten

    Desinformation und Postfakten in der strategischen Kommunikation

    Modifié par Olaf Hoffjann, Lucas Seeber, Ina von der Wense ...
    Collection series Social Science and Law (German Language)
    Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich ... En savoir plus

    60,66 €

  • Esfera pública africana

    Medios para las democracias

    par Antoni Castel, José Carlos Sendín Gutiérrez ...
    Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en ... En savoir plus

    4,99 € ou Gratuit avec Kobo Plus

  • The PR Campaigns Worktext

    par Maria Elles Scott ...
    Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scottwalks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in ... En savoir plus

    46,96 €

  • 2018 Best Resources for Tradeshow & Promotional Events

    par Antonio Smith ...
    This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade ... En savoir plus

    2,64 €

  • Cómo atraer, seducir, cautivar e influir en los demás

    par Sara Burillo ...
    CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁSEsta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición.No habla sólo de los pasos a seguir sino de cómo darlos.Esta serie de libros ayuda de forma clara y eficaz a poner por obra desde el primer día lo que en ellos se aprende, ... En savoir plus

    8,99 €