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eBooks Commerce électronique

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  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,35 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • E-Commerce Blueprint: Tailored Business Plans for Digital Success

    par Tyler Michael ...
    E-Commerce Blueprint: Tailored Business Plans for Digital Success is your step-by-step guide to building and scaling a profitable online business. Whether you're launching a new venture or refining an existing one, this book provides customized strategies to help you develop a solid foundation, optimize operations, and maximize growth. Learn how to craft a business plan that aligns with your goals ... En savoir plus

    4,49 €

  • 2020 Ebay Sourcing Guide

    par Ann Eckhart ...
    "What sells on Ebay?" is the most asked question when it comes to selling on the site. And while there are a lot of lists and videos about the hottest, most profitable items to look for, what most full-time Ebay sellers really want to know is what is in demand right now. In Ann Eckhart's "2020 Ebay Sourcing Guide", she provides all of the best-selling brands in all of the major categories. These ... En savoir plus

    9,49 €

  • Retail’s Last Mile

    Why Online Shopping Will Exceed Our Wildest Predictions

    par Jonathan Reeve ...
    The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead. Some customers shop in stores because they love to, but mostly they do it because there is no convenient alternative. This is changing. Technology which enables customers to make smart digital decisions and a wave of innovation in logistics are combining to solve the challenge of ... En savoir plus

    7,30 €

  • 互联网+微媒体：移动互联时代的新媒体营销密码

    par 刘兴隆，康咏铧，程子桉，董绍春 ...
    微媒体颠覆了我们接触交互信息的方式，其发展速度远远快于我们对它的认知与思考。在“互联网+”的新环境下，变革更加剧烈。随着人们消费心理、生活方式的改变，移动互联网深入我们的生活。让我们阅读、接受信息的方式，从PC端转移到了移动设备。事实上，从纸质媒体的衰落到互联网的兴起，再到移动设备成为社会化的主流媒体平台，微媒体不会是一个终点。但是，我们获取信息的媒介正在发生变化，如今流行的微博、微信也终会被更新的媒体平台取代，迭代是永恒的主题。可以肯定的是，传统媒体已经无法满足企业传播品牌的需要，我们该如何看待微媒体，企业如何花最少的钱进行最有效的传播？如何利用微媒体与时代“共舞”、共赢？怎样将微媒体变成有利的营销工具？怎样克服互联网+时代汹涌而来的海量信息对用户的冲刷？怎样从微媒体平台中脱颖而出？是随波逐流，还是原创为王？ ... En savoir plus

    5,40 €

  • Business-Englisch beherrschen.

    Business-Englisch beherrschen, #1

    par Jenny Smith ...
    Collection Livre 1 - Business-Englisch beherrschen
    Wollen Sie Ihr Business-Englisch auf die nächste Stufe heben?Die meisten Lehrbücherbringen uns das selbe bei ; Präsentationen, Telefonkonversationen etc. Zu Beginn ist das großartig, doch wenn Sie erfolg haben möchten, benötigen Sie mehr. Sie müssen dazu in der Lage sein, an jede Geschäftssituation heranzutreten und sich wirklich sebstsicher zu fühlen. Deshalb habe ich dieses Buch geschrieben; um ... En savoir plus

    2,99 €

  • How to Build an Ecommerce Website on Shopify

    How to Build an Ecommerce Website on Shopify

    par Mayfair Digital Agency ...
    The book "How to Build an Ecommerce Website on Shopify" is an indispensable guide for aspiring entrepreneurs and business owners looking to establish a strong online presence. With step-by-step instructions and insightful tips, this comprehensive resource navigates readers through the intricacies of creating their own successful online store. From selecting the right design templates and ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Social Media: Unleash the Power of Digital Marketing

    par Isaac Medina ...
    Discover the secrets, leverage social media to transform your marketing efforts and take your brand to the next level. Packed with actionable strategies, expert insights, and real-world examples, this comprehensive guide will equip you with the knowledge and skills you need to navigate the complex world of social media marketing with confidence and finesse. Whether you're a seasoned marketer ... En savoir plus

    4,99 €

  • The Digitalization of Indonesian Small and Medium Enterprises

    Human Capital, Inclusivity and Platform Capitalism

    Modifié par Trina Fizzanty, Ikbal Maulana ...
    Collection series Social Sciences (R0)
    This book examines the digitalization of Small and Medium Enterprises (SMEs) in Indonesia and its challenges in the context of an emerging economy and the Covid-19 crisis. During the Covid-19 pandemic, business digitalization became a must for a business to avoid collapse and people saw that digital transformation is a panacea for SMEs to help them survive and revive from the crises. Governments ... En savoir plus

    101,96 €

  • Subscription Success: A Guide to Building Profitable Subscription Box Businesses

    par Trina Kay Pfeifer ...
    Inside this comprehensive guide, you'll find: Practical Strategies: Dive into proven techniques to captivate your audience and build a loyal subscriber base. Creative Curations: Discover how to design unique subscription offerings that align with changing seasons and trends. Marketing Mastery: Unearth the power of effective marketing, from social media to email campaigns, that drives conversions ... En savoir plus

    17,91 €

  • Los Consumidores en el Comercio Electrónico

    par Miguel Arias ...
    Tomando como punto de partida la necesidad humana de comunicarse llegamos a un punto en el que lo que se comunica y a quién se comunica, es la clave del éxito.La comunicación fue uno de los primeros dispositivos inventados por el hombre para vivir en comunidad, no sólo para expresarse, sino para entender al otro, para explicar el mundo y en las palabras, habladas o escritas, todo lo que uno no ... En savoir plus

    7,99 €

  • CyberForensics

    Understanding Information Security Investigations

    Modifié par Jennifer Bayuk ...
    Collection series Medicine (R0)
    Cyberforensics is a fairly new word in the technology our industry, but one that n- ertheless has immediately recognizable meaning. Although the word forensics may have its origins in formal debates using evidence, it is now most closely associated with investigation into evidence of crime. As the word cyber has become synonymous with the use of electronic technology, the word cyberforensics bears ... En savoir plus

    92,69 €