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eBooks Comportement du consommateur

Si vous aimez les titres Comportement du consommateur, vous allez adorer cette sélection.
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  • Scarcity

    Why having too little means so much

    par Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... En savoir plus

    9,49 €

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    par Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... ... En savoir plus

    9,99 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

    19,99 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    par Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... En savoir plus

    9,16 €

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    par Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

    9,77 €

  • To Die For

    Is Fashion Wearing Out the World?

    par Lucy Siegle ...
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could ... En savoir plus

    8,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Undoing Project

    A Friendship That Changed Our Minds

    par Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... En savoir plus

    7,92 €

  • This Is Service Design Doing

    par Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... En savoir plus

    22,65 €

  • The Undoing Project

    A Friendship that Changed the World

    par Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every w... ... En savoir plus

    9,49 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    par Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

    8,99 €

  • Consumed

    The need for collective change; colonialism, climate change & consumerism

    par Aja Barber ...
    ***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for ... En savoir plus

    3,99 €

  • Misbehaving

    La nascita dell'economia comportamentale

    par Richard H. Thaler ...
    Traduit par Giuseppe Barile ...
    Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi ... En savoir plus

    9,99 €

  • May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    par Alex Edmans ...
    'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... En savoir plus

    14,99 €

  • Why She Buys

    The New Strategy for Reaching the World's Most Powerful Consumers

    par Bridget Brennan ...
    If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... En savoir plus

    8,02 €

  • The Hype Machine

    How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

    par Sinan Aral ...
    A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... En savoir plus

    8,33 €

  • Bad Food Britain

    How A Nation Ruined Its Appetite

    par Joanna Blythman ...
    Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.Welcome to the country where recipe and diet books feature ... En savoir plus

    8,49 €

  • More from Less

    The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

    par Andrew McAfee ...
    **From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... En savoir plus

    15,13 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    par Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

    9,99 €

  • Unreasonable Hospitality

    The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

    par Will Guidara ...
    Collection series Unreasonable Hospitality
    Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this ... En savoir plus

    Avant 14,99 € Après 9,99 €

  • The Socialist Good Life

    Desire, Development, and Standards of Living in Eastern Europe

    Modifié par Cristofer Scarboro, Diana Mincyte, Zsuzsu Gille ...
    "First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their ... En savoir plus

    12,25 € ou Gratuit avec Kobo Plus

  • Neuro-Advertising

    Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt

    par Elke Schwarz ...
    Collection series Business and Economics (German Language)
    Finden Sie mit diesem Buch zum Thema Neuro-Advertising heraus, wie Sie Ihren Marketingerfolg steigern könnenDas Marketing ist eine der wichtigsten Abteilungen in einem Unternehmen. Es ist dafür zuständig, neue Kunden zu werben und Bestandskunden zu halten. Leider werden in vielen Fällen hohe Budgets für Marketingstrategien aufgewendet, die nur einen geringen Effekt erzielen. Dieses Buch über das ... En savoir plus

    40,78 €

  • The Pricing of Progress

    Economic Indicators and the Capitalization of American Life

    par Eli Cook ...
    How did Americans come to quantify their society’s progress and well-being in units of money? In today’s GDP-run world, prices are the standard measure of not only our goods and commodities but our environment, our communities, our nation, even our self-worth. The Pricing of Progress traces the long history of how and why we moderns adopted the monetizing values and valuations of capitalism as an ... En savoir plus

    28,93 €

  • A pandemia do coronavírus

    Onde estamos? Para onde vamos?

    par João Décio Passos ...
    Somos testemunhas e protagonistas de um momento inédito da história da humanidade. Narraremos às gerações futuras a experiência de ""uma pandemia globalizada"" no pleno sentido do termo e, talvez, de uma significativa mudança histórica nas práticas e nas mentalidades individuais e coletivas. Os significados de um fato dessa proporção são muitos e, na sociedade da informação, adquirem dinâmicas ... En savoir plus

    4,49 € ou Gratuit avec Kobo Plus