Skip to main content
Search Button
Librairie Kobo Luxembourg Cartes cadeau Aide

Kobo Rakuten

Liste d'envies

Panier

Vous profitez des avantages réservés aux VIP !

Article(s) non disponible(s) à la vente
Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.
articlesarticle
articlesarticle

Recommandé pour vous

Loading...

eBooks Comportement du consommateur

Si vous aimez les titres Comportement du consommateur, vous allez adorer cette sélection.
Affichage des résultats 1 - 24 sur 3055
Skip side bar filters

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    par Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... En savoir plus

    9,99 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

    19,99 €

  • Misbehaving

    La nascita dell'economia comportamentale

    par Richard H. Thaler ...
    Traduit par Giuseppe Barile ...
    Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi ... En savoir plus

    9,99 €

  • May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    par Alex Edmans ...
    'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... En savoir plus

    14,99 €

  • Unreasonable Hospitality

    The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

    par Will Guidara ...
    Collection series Unreasonable Hospitality
    **THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service ... En savoir plus

    14,99 €

  • The Undoing Project

    A Friendship That Changed Our Minds

    par Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... En savoir plus

    7,92 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    par Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... En savoir plus

    9,16 €

  • Why She Buys

    The New Strategy for Reaching the World's Most Powerful Consumers

    par Bridget Brennan ...
    If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... En savoir plus

    4,21 €

  • This Is Service Design Doing

    par Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... En savoir plus

    22,65 €

  • Sein und Teilen

    Eine Praxis schöpferischer Existenz

    par Andreas Weber ...
    Collection series X-Texte zu Kultur und Gesellschaft
    Sein heißt Teilen. Teilen heißt Sein, auf allen Ebenen, vom Atom bis zu unserer Erfahrung von Glück. Lebendigsein folgt der Sehnsucht, ganz Individuum zu werden – und diese erfüllt sich nur in Austausch und Verwandlung. Erst aus Teilhabe entsteht Stimmigkeit, das Gefühl, ein eigenes Selbst, Zentrum der eigenen Erfahrung zu sein. Unser Stoffwechsel, gelingende Beziehungen, Sinnerfahrungen, aber ... En savoir plus

    12,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    par Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

    9,98 €

  • The Hype Machine

    How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

    par Sinan Aral ...
    A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... En savoir plus

    6,48 €

  • The Undoing Project

    A Friendship that Changed the World

    par Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... En savoir plus

    9,49 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    par Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

    9,99 €

  • More from Less

    The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

    par Andrew McAfee ...
    **From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... En savoir plus

    15,13 €

  • To Die For

    Is Fashion Wearing Out the World?

    par Lucy Siegle ...
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could ... En savoir plus

    8,99 €

  • Bad Food Britain

    How A Nation Ruined Its Appetite

    par Joanna Blythman ...
    Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.Welcome to the country where recipe and diet books feature ... En savoir plus

    8,49 €

  • Consumed

    The need for collective change; colonialism, climate change & consumerism

    par Aja Barber ...
    ***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for ... En savoir plus

    3,99 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    par Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

    8,99 €

  • Bananas

    How the United Fruit Company Shaped the World

    par Peter Chapman ...
    In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate ... En savoir plus

    8,74 €

  • Foundations of Corporate Heritage

    Modifié par John Balmer ...
    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles ... En savoir plus

    49,68 €

  • The rise of Influencer marketing

    par C. Bakel ...
    In the dynamic world of digital marketing, traditional methods are giving way to a new era - influencer marketing. Discover the secrets to harnessing this powerful strategy with this book: The Rise of Influencer Marketing: A blueprint for digital success.Why Choose 'The Rise of Influencer Marketing''?Are you looking to boost your brand's visibility, engage with a loyal audience, and drive ... En savoir plus

    5,99 €

  • Consumption Behaviour and Social Responsibility

    A Consumer Research Approach

    par Karnika Gupta, Narendra Singh ...
    Collection series Business and Management (R0)
    This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude ... En savoir plus

    120,50 €