Comportement du consommateur dans Marketing et ventes et Commerce et finance eBooks

Panier

Article(s) non disponible(s) à la vente

Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.

articlesarticle

- Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  
  Obtenez 1•crédit chaque mois pour le livre audio de votre choix
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  
  Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  Livre audio
  par ,
  
  Disponible:
  
  . Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions.
  
  Pré-commander
  1 livre audio par mois
  
  + Essai gratuit pendant 30 jours
  
  Offre spéciale
  
  Obtenez 1 crédit chaque mois pour un livre audio de votre choix
  
  * Sans engagement, résiliez à tout moment
  
  GRATUIT

articlesarticle

Accès illimité aux eBooks

Accès illimité aux livres audio

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions

Obtenez 1•crédit chaque mois pour le livre audio de votre choix

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions

Accès illimité aux eBooks

Accès illimité aux livres audio

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
Livre audio
par ,

Disponible:
. Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions.

Pré-commander
1 livre audio par mois

+ Essai gratuit pendant 30 jours

Offre spéciale

Obtenez 1 crédit chaque mois pour un livre audio de votre choix

* Sans engagement, résiliez à tout moment

GRATUIT

Recommandé pour vous

Doughnut Economics

The must-read book that redefines economics for a world in crisis

par Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... En savoir plus

9,99 €

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
... En savoir plus
Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

19,99 €

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... En savoir plus
Bananas

How the United Fruit Company Shaped the World

par Peter Chapman ...

In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate ... En savoir plus

8,74 €

In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate
... En savoir plus
Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

par Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

9,98 €

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... En savoir plus
The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

par Sinan Aral ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... En savoir plus

6,48 €

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR
... En savoir plus
The Undoing Project

A Friendship that Changed the World

par Michael Lewis ...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... En savoir plus

9,49 €

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But
... En savoir plus
May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

par Alex Edmans ...

'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... En savoir plus

14,99 €

'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think
... En savoir plus
Misbehaving

La nascita dell'economia comportamentale

par Richard H. Thaler ...

Traduit par Giuseppe Barile ...

Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi ... En savoir plus

9,99 €

Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi
... En savoir plus
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

par Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... En savoir plus

9,16 €

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... En savoir plus
More from Less

The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

par Andrew McAfee ...

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... En savoir plus

15,13 €

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... En savoir plus
To Die For

Is Fashion Wearing Out the World?

par Lucy Siegle ...

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could ... En savoir plus

8,99 €

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could
... En savoir plus
Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

par Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... En savoir plus

4,21 €

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... En savoir plus
This Is Service Design Doing

par Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... En savoir plus

22,65 €

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service
... En savoir plus
Bad Food Britain

How A Nation Ruined Its Appetite

par Joanna Blythman ...

Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.Welcome to the country where recipe and diet books feature ... En savoir plus

8,49 €

Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.Welcome to the country where recipe and diet books feature
... En savoir plus
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

par Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

8,99 €

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... En savoir plus
Consumed

The need for collective change; colonialism, climate change & consumerism

par Aja Barber ...

***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for ... En savoir plus

3,99 €

***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for
... En savoir plus
Sein und Teilen

Eine Praxis schöpferischer Existenz

par Andreas Weber ...

Collection series X-Texte zu Kultur und Gesellschaft
Sein heißt Teilen. Teilen heißt Sein, auf allen Ebenen, vom Atom bis zu unserer Erfahrung von Glück. Lebendigsein folgt der Sehnsucht, ganz Individuum zu werden – und diese erfüllt sich nur in Austausch und Verwandlung. Erst aus Teilhabe entsteht Stimmigkeit, das Gefühl, ein eigenes Selbst, Zentrum der eigenen Erfahrung zu sein. Unser Stoffwechsel, gelingende Beziehungen, Sinnerfahrungen, aber ... En savoir plus

12,99 €

Sein heißt Teilen. Teilen heißt Sein, auf allen Ebenen, vom Atom bis zu unserer Erfahrung von Glück. Lebendigsein folgt der Sehnsucht, ganz Individuum zu werden – und diese erfüllt sich nur in Austausch und Verwandlung. Erst aus Teilhabe entsteht Stimmigkeit, das Gefühl, ein eigenes Selbst, Zentrum der eigenen Erfahrung zu sein. Unser Stoffwechsel, gelingende Beziehungen, Sinnerfahrungen, aber
... En savoir plus
The Long Tail

How Endless Choice is Creating Unlimited Demand

par Chris Anderson ...

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

9,99 €

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve
... En savoir plus
The Undoing Project

A Friendship That Changed Our Minds

par Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... En savoir plus

7,92 €

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
... En savoir plus
Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

par Will Guidara ...

Collection series Unreasonable Hospitality
**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service ... En savoir plus

14,99 €

**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service
... En savoir plus
The Paradox of Choice

Why More Is Less, Revised Edition

par Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

9,99 €

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... En savoir plus
Time Predictions

Understanding and Avoiding Unrealism in Project Planning and Everyday Life

par Torleif Halkjelsvik, Magne Jørgensen ...

Collection Livre 5 - Simula SpringerBriefs on Computing
This book is published open access under a CC BY 4.0 license.Predicting the time needed to complete a project, task or daily activity can be difficult and people frequently underestimate how long an activity will take. This book sheds light on why and when this happens, what we should do to avoid it and how to give more realistic time predictions. It describes methods for predicting time usage in ... En savoir plus

Gratuit

This book is published open access under a CC BY 4.0 license.Predicting the time needed to complete a project, task or daily activity can be difficult and people frequently underestimate how long an activity will take. This book sheds light on why and when this happens, what we should do to avoid it and how to give more realistic time predictions. It describes methods for predicting time usage in
... En savoir plus
FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

par Pável Reyes-Mercado ...

Collection series Business and Management (R0)
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments ... En savoir plus

148,31 €

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments
... En savoir plus
The Connected Customer

The Changing Nature of Consumer and Business Markets

Modifié par Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters ...

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, ... En savoir plus

62,70 €

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace,
... En savoir plus

Kobo Rakuten

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai gratuit pendant 30 jours

Disponible:

1 livre audio par mois

+ Essai gratuit pendant 30 jours

Recommandé pour vous

eBooks Comportement du consommateur

Doughnut Economics

Influence, New and Expanded

Bananas

Hacking Growth

The Hype Machine

The Undoing Project

May Contain Lies

Misbehaving

Enshittification

More from Less

To Die For

Why She Buys

This Is Service Design Doing

Bad Food Britain

The Psychology of Selling

Consumed

Sein und Teilen

The Long Tail

The Undoing Project

Unreasonable Hospitality

The Paradox of Choice

Time Predictions

FinTech Strategy

The Connected Customer