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  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... En savoir plus

    9,77 €

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    par Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... En savoir plus

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  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... En savoir plus

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  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

    8,33 €

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

    3,02 €

  • Angels of Death

    par Jay R. Baer ...
    Everyone has their breaking point. After years of witnessing her stepfather's physical and mental abuse of her mother and sister, Marena Angelika Marshall brutally kills her stepfather. Rather than face the law, she enlists the help of her longtime friend, Andrea Postivich, and the two go on the run. They travel to Atlanta where they save the life of Regina Walker, a newspaper heir, who encourages ... En savoir plus

    2,64 € ou Gratuit avec Kobo Plus

  • The Point

    How to Win with Clarity-Fueled Communications

    par Steve Woodruff ...
    Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... En savoir plus

    8,23 € ou Gratuit avec Kobo Plus

  • Livre audio

    Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling

    Version Longue

    1 heures 51 min

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... En savoir plus

    10,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Lu par Jay Baer, Darren Root ...

    Version Longue

    1 heures 18 min

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

    10,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Lu par Jay Baer ...

    Version Longue

    5 heure 36 min

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... En savoir plus

    Avant 24,74 € Après 16,79 € ou Gratuit avec Kobo Plus

  • Livre audio

    Talk Triggers

    The Complete Guide to Creating Customers with Word-of-Mouth

    Version Longue

    5 heure 34 min

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... En savoir plus

    13,26 €

  • Livre audio

    Youtility

    Why Smart Marketing Is about Help Not Hype

    par Jay Baer ...

    Version Longue

    4 heure 51 min

    The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... En savoir plus

    Avant 22,08 € Après 14,14 € ou Gratuit avec Kobo Plus