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Audiolibros de Relaciones públicas

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  • Audiolibro

    La regla de los tres minutos

    Habla menos y convence más

    Narrado por Diego Santana ...

    Completo

    6 hora 4 minutos

    Con La regla de los 3 minutos podrás vender cualquier idea en cualquier situación y tu público no sólo recordará tu mensaje, sino que lo compartirá con sus amigos y colegas.El umbral de atención del ser humano se ha reducido a tan sólo 8.2 segundos, una barrera imposible de superar cuando tratas de vender una idea. Pero hay un lapso contra el que sí puedes luchar: en 3 minutos una persona decide ... Leer más

    $379 MXN

  • Audiolibro

    Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

    Narrado por Luis Alberto ...

    Completo

    7 hora 25 minutos

    "Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... Leer más

    $248 MXN o gratis con Kobo Plus

  • Audiolibro

    Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    Narrado por Sean Pratt ...

    Completo

    7 hora 25 minutos

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Leer más

    $518 MXN

  • Audiolibro

    Going Social

    Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

    Narrado por Joe Geoffrey ...

    Completo

    7 hora 53 minutos

    If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... Leer más

    $518 MXN

  • Audiolibro

    Personal Branding Mastery for Entrepreneurs

    de Chris J Reed ...
    Narrado por Penny Andrews ...

    Completo

    5 hora 23 minutos

    From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Leer más

    $248 MXN o gratis con Kobo Plus

  • Audiolibro

    Complete Guide to Public Relations for SMEs, The

    de Mark D. Wells ...
    Narrado por Owen Hawthorne ...

    Completo

    8 hora 3 minutos

    "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Leer más

    $259 MXN o gratis con Kobo Plus

  • Audiolibro

    Yellow

    Cómo crear una cultura de servicio y ponerse la camiseta por los clientes

    de David Gómez ...
    Narrado por David Gómez ...

    Completo

    2 hora 13 minutos

    Deje de quejarse y haga que las cosas pasen. Una historia para transformar su vida y la de su empresa para siempre.Las compañías hacen grandes esfuerzos por ganarse un cliente, para luego perderlo por una precaria actitud de servicio. Las áreas trabajan internamente como islas, desconectadas de la realidad y de las necesidades de la gente a la cual deberían servir.Pero, ¿qué pasaría si después de ... Leer más

    $109 MXN

  • Audiolibro

    Alpha Female Bible

    Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

    Completo

    13 hora 44 minutos

    The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, ... Leer más

    $518 MXN o gratis con Kobo Plus

  • Audiolibro

    Power Publicity

    Narrado por David R. Portney ...

    Completo

    1 horas 7 minutos

    Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz ... Leer más

    $345 MXN o gratis con Kobo Plus

  • Audiolibro

    Crystallizing Public Opinion

    Narrado por Jonathan Quinn ...

    Completo

    4 hora 26 minutos

    A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... Leer más

    $224 MXN o gratis con Kobo Plus

  • Audiolibro

    Lenguaje sin palabras

    Narrado por Bárbara Tijerina ...

    Completo

    2 hora 52 minutos

    El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... Leer más

    $229 MXN

  • Audiolibro

    Propaganda (Deluxe Edition)

    Includes Bonus Book: Crystallizing Public Opinion

    Narrado por Mitch Horowitz, Sean Pratt ...

    Completo

    9 hora 41 minutos

    “Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the ... Leer más

    $519 MXN

  • Audiolibro

    The Age of Outrage

    How to Lead in a Polarized World

    Narrado por L.J. Ganser ...

    Completo

    7 hora 46 minutos

    Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... Leer más

    $346 MXN

  • Audiolibro

    This Book Can Make You Famous

    Narrado por A Friend of Jeff's ...

    Completo

    4 hora 34 minutos

    We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Audiolibro

    Guerrilla P.R. 2.0

    Wage an Effective Publicity Campaign without Going Broke

    Narrado por Tom Weiner ...

    Completo

    9 hora 21 minutos

    Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to ... Leer más

    $345 MXN

  • Audiolibro

    Pitch Perfect

    How to Say It Right the First Time, Every Time

    de Bill McGowan ...
    Narrado por Bill McGowan ...

    Completo

    7 hora 52 minutos

    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Leer más

    $449 MXN

  • Audiolibro

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    Narrado por Walter Dixon ...

    Completo

    6 hora 40 minutos

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Leer más

    $605 MXN

  • Audiolibro

    Smart Talk

    Completo

    5 hora 57 minutos

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Leer más

    $249 MXN o gratis con Kobo Plus

  • Audiolibro

    La magia de la persuasión

    Completo

    9 hora 45 minutos

    ¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Leer más

    $399 MXN

  • Audiolibro

    Making Waves

    PR strategies to transform your maritime business

    Narrado por Ben Pinnington ...

    Completo

    8 hora 56 minutos

    Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Leer más

    $349 MXN o gratis con Kobo Plus

  • Audiolibro

    Crystallizing Public Opinion

    Complete and Original Edition

    Narrado por Mitch Horowitz ...

    Completo

    5 hora 15 minutos

    The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Leer más

    $259 MXN

  • Audiolibro

    Crisis Averted

    PR Strategies to Protect Your Reputation and the Bottom Line

    de Evan Nierman ...
    Narrado por Evan Nierman ...

    Completo

    4 hora 6 minutos

    Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Leer más

    $225 MXN o gratis con Kobo Plus

  • Audiolibro

    Bang!

    Getting Your Message Heard in a Noisy World

    Completo

    7 hora 4 minutos

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

    $259 MXN

  • Audiolibro

    Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    Narrado por Joe Geoffrey ...

    Completo

    8 hora 1 minutos

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... Leer más

    $484 MXN