This hidden gem was first published 60 years ago but was known only to a lucky few until it resurfaced in 2005 - when 300,000 requests were made for a CEO's personalised version.In the summer of 2005, Business 2.0 published a cover story on a self-published management pamphlet by the CEO of American aerospace contractor Raytheon. Lauded by chief executives including Jack Welch and Warren Buffett ('one of the best books I've seen') it became a phenomenon, and more than 300,...

From one of the authors of The Unwritten Laws of Engineering and The Unwritten Laws of Business, this concise and readable book is an excellent primer or refresher for any professional interested in the basic principles and practices of good mechanical design. In this handy and unique volume the author uses his own experience, along with input from other expert designers, to explicitly state design principles and practices. Readers will not have to discover these principles on their own an...

This new, second edition of the 1944 classic serves as a crucial compilation of "house rules," or a professional code. It addresses three areas: what the beginner needs to learn at once; "laws" relating chiefly to engineering executives; and purely personal considerations for engineers. Packed with contemporary examples, this new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness. Key additions and changes have been i...

This fully revised and updated edition of the 1944 classic, serves as a crucial compilation of "house rules," or a professional code. It addresses three areas: what the beginner needs to learn at once; "laws" relating chiefly to engineering executives; and purely personal considerations for engineers. Packed with contemporary examples, this new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.