A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and a...

A practical strategy guide for building profitable customer relationships using the latest AI science and techThe New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to un...

The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focus...

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-le...

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:● Speak intell...

A sweeping study of sexual assault trials in the Jim Crow South, detailing the racial and economic inequities of rape law and the resistance of ordinary womenIn the early years of the twentieth century, Mississippi County, Arkansas, was a brutal and profitable place. Home to starving, landless farmers, the county produced almost 2 percent of the entire world’s cotton. It was also the site of two rape trials that made national headlines: an accusation that sent two ...

North Carolina fiddler and banjo player Jim Scancarelli's extensive career as a string band musician began in the early 1960s. A founding member of the Kilocycle Kowboys, one of Charlotte's longest-lived bluegrass bands, he played banjo with the Mole Hill Highlanders, and in the 1980s formed Sanitary Cafe with fiddler Tommy Malboeuf. Through the 1970s, his annual recordings at the Union Grove Fiddlers Convention captured superlative music and performer interviews. Scancarelli also had a su...

Little Miss Whoops is one of those people that is always having an accident, whoops! Mr Bump is her brother and he is as clumsy as her! You know Mr Bump. Can you imagine them together!

Little Miss Stubborn hates being told what she can and can't do, so she does whatever she wants!

Little Miss Contrary says the exact opposite of what she means. This can get very confusing unless you know Little Miss Contrary well! She lives in Muddleland, where everything, as you can probably guess is a bit of a muddle. If you ever run into Little Miss Contrary, let's hope she doesn't give you a compliment!

Uh-oh! It's time for Little Miss Trouble to get a taste of her own medicine.

Meet the delightful, perfectly paired duo who do absolutely everything together!In Twoland, two friends can be double the fun! The Little Miss Twins do everything in pairs, from brushing their teeth to finishing each other’s sentences. These two are in perfect sync! But when the ever-curious Mr. Nosey stumbles into town, things start to get hilariously out of step. . .This playful installment in the Little Miss series is filled with gentle...