his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to t...

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the produc...

Indigenous Language for Development Communication in the Global South brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors present cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and develo...