A foreign brand that became quintessentially IndianIn the tiny Czech town of Zlín, Tomáš Bata grew his family’s modest shoe shop into a veritable empire, founded on local craft, modern technology and a globalized perspective. In the 1930s, he turned his attention to India – a land of great industrial potential and abundant skilled labour. This move was welcomed by leaders of business and the freedom struggle as a step towards building a self-sufficient, independent...