Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual...

In Building Theory in Political Communication, Gadi Wolfsfeld, Tamir Sheafer, and Scott Althaus present the first generalizable conceptual framework for political communication that is also falsifiable, explaining how media performance contributes to successful political performance across nations, regime types, and information systems. The book identifies three tensions in the current literature that have thus far prevented a general theory of political communication. The first i...

John Engler, former Governor of Michigan, once claimed that redistricting is one of the purest actions a legislative body can take. Academicians and political leaders alike, however, have regularly debated the ideal way by to redistrict national and state legislatures. Rather than being the pure process that Governor Engler envisioned, redistricting has led to repeated court battles waged on such traditional democratic values as one person, one vote, and minority rights. Instead of being a...