Raised by his mother in the Jim Crow South, Jim Gilliam's passion was baseball. His career was a journey beginning on the sandlots of Nashville to a pro career launched in the Negro Leagues to the first wave of Black players breaking the segregated gates of Major League Baseball with the Brooklyn Dodgers.Junior Gilliam never commanded the spotlight, yet he was instrumental in the Brooklyn/Los Angeles Dodgers reaching seven World Series, winning four, during his career. He never had...

Navigate the evolving world of sport public relations.Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, ...

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).The author team b...