This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies ...

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develo...