The definitive reference guide for developing, launching, and rolling out a new productEach year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept t...

Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power. Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Before you can have a successful consumer brand, you need to have a killer product and a consumer that wants it, with a package that is eye catching and consistent with its function, as well as with the capabilities of the retail...