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UnSelling

The New Customer Experience

de Scott Stratten, Alison Kramer ...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Leer más

$336 MXN

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is
... Leer más
QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

de Scott Stratten, Alison Kramer ...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes ... Leer más

$242 MXN

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes
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Audiolibro

Deje de Vender

de Scott Stratten, Alison Kramer ...

Narrado por Walter Krochmal ...

Completo

7 hora 55 minutos

Aborda la necesidad de cambiar el enfoque de negocios y alejarse de la visión de embudo para poder alcanzar el éxito en los negocios físicos y digitales. Muestra los secretos de lo que influencia las decisiones de compra y resalta tres factores de diferenciación: contenido, conexión, compromiso. ... Leer más

$344 MXN

Aborda la necesidad de cambiar el enfoque de negocios y alejarse de la visión de embudo para poder alcanzar el éxito en los negocios físicos y digitales. Muestra los secretos de lo que influencia las decisiones de compra y resalta tres factores de diferenciación: contenido, conexión, compromiso.
... Leer más
Audiolibro

UnSelling

The New Customer Experience

de Alison Kramer, Scott Stratten ...

Narrado por Alison Kramer, Scott Stratten ...

Completo

6 hora 31 minutos

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking ... Leer más

$344 MXN

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking
... Leer más

UnBranding

100 Branding Lessons for the Age of Disruption

de Scott Stratten, Alison Stratten ...

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible ... Leer más

$337 MXN

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible
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UnMarketing

Everything Has Changed and Nothing is Different

de Scott Stratten, Alison Stratten ...

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different ... Leer más

$336 MXN

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different
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Audiolibro

The $100 Startup

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

de Chris Guillebeau ...

Narrado por Chris Guillebeau, Thomas Vincent Kelly ...

Completo

8 hora 14 minutos

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth ... Leer más

$301 MXN

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth
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Audiolibro

Crazy Town

The Rob Ford Story

de Robyn Doolittle ...

Narrado por Erin Bennett ...

Completo

10 hora 54 minutos

His drug- and alcohol-fueled antics made world headlines and engulfed a city in unprecedented controversy. Toronto mayor Rob Ford’s personal and political troubles have occupied center stage in North America’s fourth-largest city since news broke that drug dealers were selling a videotape of Ford appearing to smoke crack cocaine.Reporter Robyn Doolittle was one of three journalists to view the ... Leer más

$343 MXN o gratis con Kobo Plus

His drug- and alcohol-fueled antics made world headlines and engulfed a city in unprecedented controversy. Toronto mayor Rob Ford’s personal and political troubles have occupied center stage in North America’s fourth-largest city since news broke that drug dealers were selling a videotape of Ford appearing to smoke crack cocaine.Reporter Robyn Doolittle was one of three journalists to view the
... Leer más
Audiolibro

Elon Musk

Tesla, SpaceX, and the Quest for a Fantastic Future

de Ashlee Vance ...

Narrado por Fred Sanders ...

Completo

13 hora 23 minutos

A New York Times BestsellerIn the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”Elon Musk spotlights the technology and vision of Elon ... Leer más

$568 MXN

A New York Times BestsellerIn the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”Elon Musk spotlights the technology and vision of Elon
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Audiolibro

Awaken the Giant Within

de Tony Robbins ...

Narrado por Tony Robbins ...

Abreviado

1 horas 31 minutos

Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.The acknowledged expert in the psychology of change, ... Leer más

$188 MXN

Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.The acknowledged expert in the psychology of change,
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Audiolibro

The Life-Changing Magic of Not Giving a F*ck

How to Stop Spending Time You Don't Have with People You Don't Like Doing Things You Don't Want to Do

de Sarah Knight ...

Narrado por Sarah Knight ...

Series series A No F*cks Given Guide
Completo

3 hora 54 minutos

The "genius" national bestseller on the art of caring less and getting more -- from the author of Calm the F*ck Down and F*ck No (Cosmopolitan).Are you stressed out, overbooked, and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? It's time to stop giving a f*ck.This brilliant, hilarious, and practical parody of Marie Kondo's bestseller The Life-Changing Magic ... Leer más

$349 MXN

The "genius" national bestseller on the art of caring less and getting more -- from the author of Calm the F*ck Down and F*ck No (Cosmopolitan).Are you stressed out, overbooked, and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? It's time to stop giving a f*ck.This brilliant, hilarious, and practical parody of Marie Kondo's bestseller The Life-Changing Magic
... Leer más
Audiolibro

Never Split the Difference

Negotiating As If Your Life Depended On It

de Chris Voss, Tahl Raz ...

Narrado por Michael Kramer ...

Completo

8 hora 7 minutos

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, ... Leer más

$447 MXN

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator,
... Leer más

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Recomendado para ti

Libros narrados por Alison Kramer

UnSelling

QR Codes Kill Kittens

Deje de Vender

UnSelling

La gente que leyó estos también disfrutó

UnBranding

UnMarketing

The $100 Startup

Crazy Town

Elon Musk

Awaken the Giant Within

The Life-Changing Magic of Not Giving a F*ck

Never Split the Difference