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artículosartículo

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

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Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

de Ann Handley ...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Leer más

$352 MXN

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the
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Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

de Ann Handley, C. C. Chapman ...

Series Libro 15 - New Rules Social Media Series
The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules ... Leer más

$302 MXN

The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules
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Audiolibro

Audiolibro

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)

de Ann Handley ...

Narrado por Ann Handley, Carolyn Jania ...

Completo

11 hora 26 minutos

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.This new ... Leer más

$449 MXN o gratis con Kobo Plus

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.This new
... Leer más
ASAP: As SLOW as Possible

When to Take the Long Road in a Shortcut World

de Ann Handley ...

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows ... Leer más

$212 MXN

PEDIDO ANTICIPADO

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows
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ASAP: As Slow As Possible

When to Take the Long Road in a Shortcut World

de Ann Handley ...

A practical, pragmatic way to use moments of slowness to fuel fast-paced lives.You're busy, switched on and getting things done - so why do you feel so behind? When every message demands an instant reply and every task rewards speed, it's easy to mistake motion for progress and lose the focus, creativity and connection that make life feel worthwhile.ASAP is the must-read for anyone seeking a more ... Leer más

$312 MXN

PEDIDO ANTICIPADO

A practical, pragmatic way to use moments of slowness to fuel fast-paced lives.You're busy, switched on and getting things done - so why do you feel so behind? When every message demands an instant reply and every task rewards speed, it's easy to mistake motion for progress and lose the focus, creativity and connection that make life feel worthwhile.ASAP is the must-read for anyone seeking a more
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Audiolibro

Audiolibro

ASAP: As SLOW as Possible

When to Take the Long Road in a Shortcut World

de Ann Handley ...

Completo

9 hora

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows ... Leer más

$380 MXN

PEDIDO ANTICIPADO

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows
... Leer más
Magic in the Glorious Green Glades

de Elizabeth Ann O'Handley ...

What? Did you say you do not believe in magic? Well open this book and get ready to start believing, because the magic is closer than you think!This book will capture your heart as Lily (a pink lizard) guides her friends on a quest to find a Magical Queen deep in "The Heart" of the Glorious Green Glades.As the spirit of friendship is truly perceptible, the story embraces the diversity of its ... Leer más

$50 MXN

What? Did you say you do not believe in magic? Well open this book and get ready to start believing, because the magic is closer than you think!This book will capture your heart as Lily (a pink lizard) guides her friends on a quest to find a Magical Queen deep in "The Heart" of the Glorious Green Glades.As the spirit of friendship is truly perceptible, the story embraces the diversity of its
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Audiolibro

Audiolibro

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

de Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Narrado por Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Completo

22 hora 53 minutos

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Leer más

Antes $864 MXN Ahora $536 MXN o gratis con Kobo Plus

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
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Ma(r)king the Text

The Presentation of Meaning on the Literary Page

Edición de Joe Bray, Miriam Handley, Anne C. Henry ...

Series series Routledge Revivals
First published in 2000, this volume is a unique collection of essays which draws our attention to the importance of those textual elements traditionally ignored in literary criticism. These include punctuation, footnotes, epigraphs, typography, cover design, white space and marginalia; features which significantly affect the meaning of a literary text.The first section of the book opens with a ... Leer más

$1,089 MXN

First published in 2000, this volume is a unique collection of essays which draws our attention to the importance of those textual elements traditionally ignored in literary criticism. These include punctuation, footnotes, epigraphs, typography, cover design, white space and marginalia; features which significantly affect the meaning of a literary text.The first section of the book opens with a
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Youtility

Why Smart Marketing Is about Help Not Hype

de Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

$178 MXN

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
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Copywriting Second Edition

Successful Writing for Design, Advertising, Marketing

de Mark Shaw ...

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated ... Leer más

$354 MXN

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

$178 MXN

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Leer más