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  • Liderazgo estratégico y gestión de la comunicación

    La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, también aumenta la presión por demostrar el retorno de la inversión, junto a requerimientos para entrenar y ... Leer más

    $329 MXN o gratis con Kobo Plus

  • Planning and Managing Public Relations Campaigns

    A Strategic Approach

    Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the ... Leer más

    $809 MXN

  • Strategic Participatory Communication and Development

    Engagement and Empowerment

    There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. ... Leer más

    $588 MXN

  • Strategic Public Relations Leadership

    Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers ... Leer más

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  • #PRredefined

    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes ... Leer más

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  • Audiolibro

    Short Story Press Presents Ben's Missing Pin

    Narrado por Anne Gregory ...

    Completo

    32 minutos

    Ben enters a Spelling Bee at school. He was thrilled when he was named the winner for the second grade class! As a special award, Ben was given a pin as first prize! This pin meant a great deal to him; especially since he had to study so hard just to be in the contest. Ben loved to look at his pin every day. Everything was going well; at least until the day Ben’s pin disappeared. In the blink of ... Leer más

    $173 MXN o gratis con Kobo Plus

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  • Essential Tools for Management Consulting

    Tools, Models and Approaches for Clients and Consultants

    The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and ... Leer más

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Leer más

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  • Designing Organisations

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    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Leer más

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  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Leer más

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  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    de Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Leer más

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  • Organization Design

    A Guide to Building Effective Organizations

    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... Leer más

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