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  • O Código da Persuasão

    Como o Neuromarketing pode ajudar você a persuadir qualquer pessoa, a qualquer hora, em qualquer lugar

    Desde o início dos tempos, os humanos tentam influenciar uns aos outros. Acadêmicos, estudiosos e pesquisadores desenvolveram inúmeras teorias de persuasão, mas bilhões de dólares ainda são desperdiçados em anúncios ou campanhas que não conseguem atrair a atenção ou motivar as pessoas a agirem. Fruto de quase duas décadas de pesquisa sobre o efeito da propaganda e das mensagens de vendas no ... Leer más

    $229 MXN

  • The Persuasion Code

    How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

    The Persuasion CodeCapture, convince, and close—scientificallyMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise ... Leer más

    $333 MXN

  • El código de la persuasión

    Cómo el neuromarketing puede ayudarte a persuadir de cualquier cosa a cualquier persona y en cualquier momento

    Series series Alienta
    Desde el principio de los tiempos, los humanos han tratado de controlarse unos a otros. Académicos e investigadores han desarrollado innumerables teorías de persuasión, pero todavía se desperdician miles de millones de dólares en anuncios o campañas que no consiguen llamar la atención o motivar a la gente a la acción.Basándose en casi dos décadas de investigación sobre el efecto de la publicidad y ... Leer más

    $229 MXN

  • Il codice della persuasione

    Come il neuromarketing coinvolge, convince e fa aumentare le vendite

    Fin dall’alba dei tempi, gli umani cercano di influenzarsi a vicenda. Studiosi, accademici e ricercatori hanno formulato una infinità di teorie della persuasione, eppure si sprecano ancora miliardi di dollari per spot e campagne che non riescono a catturare l’attenzione e motivare all’azione. Attingendo a quasi vent’anni di ricerche sugli effetti dei messaggi pubblicitari sul cervello umano, ... Leer más

    $479 MXN

  • Audiolibro

    Brief History of the Siege of Vienna, A: The Battle That Saved Europe

    Narrado por Christopher Morin ...

    Completo

    2 hora 2 minutos

    Step into the gripping military history of 1683, where a desperate siege and early modern warfare reshaped Europe. Perfect for an immersive daily commute or a session of focused learning, this tense narrative thrusts you directly onto the shattered ramparts of a city fighting for its life. Feel the crushing anxiety of dwindling civilian supplies and the relentless Ottoman advance.Beyond the clash ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Au service du château

    L’architecture des communs en Île-de-France au XVIIIe siècle

    Series series Histoire de l’art
    Sous l'Ancien Régime, le service n'est pas un vain mot : servir le château, c'est participer au prestige du seigneur, et par conséquent concourir à l'organisation hiérarchique de toute la société. En fondant son étude sur la valeur d'usage des « bâtiments d'utilité », l'auteur fait revivre les coulisses du château, le service de la bouche, les écuries, la glacière... et met ainsi en perspective l ... Leer más

    $279 MXN

  • Inclusive Physical Activities

    International Perspectives

    Series series International Advances in Education: Global Initiatives for Equity and Social Justice
    Increasing numbers of children and adolescents internationally are being diagnosed with secondary health problems (e.g., overweight-obesity, diabetes, asthma, anxiety, etc.) due in part, or at least related to, a lack of physical activity. Children and adolescents with various forms of special needs (for example, children and adolescents with physical or intellectual disabilities, children and ... Leer más

    $865 MXN

  • Néphrologie de l'enfant

    de Justine Bacchetta, Olivia Boyer, Judith Exantus, Alexandre BELOT, Olivier Thaunat, Isabelle Keller-PetrotKeller-Petrot, Marc Fila, Corentin TANNE, Farid Boubred, Ariane Zaloszyc, Pierre Cochat, Marion Rabant, Julien Hogan, Pauline Krug-Tricot, Claire De Labriolle-Vaylet, Tim Ulinski, Loïc De Parscau, Vincent AUDARD, André Sérusclat, Laureline Berteloot, Laurence DUBOURG, Gwénaëlle Roussey-Kesler, Michel Tsimaratos, Annie Lahoche Manucci, Sandrine Lemoine, Thomas Robert, Albert Bensman, Georges Deschênes, Claire Dossier, Vincent Guigonis, Emmeline Dalodier, J. Massardier, Paloma Parvex, Audrey PUTOUX, Olivier Claris, Alexandra CAMBIER, Marguerite Hureaux, Jérôme HARAMBAT, David Gonçalves, Christophe CHARDOT, Denis MORIN, André Salomon, Véronique BAUDOUIN, Agnès Jamin, Silvia Iacobelli, Cécile PICARD, Florentine Garaix, Agnès Linglart, Florent BAUDIN, Djalila Mekahli, Yves GILLET, Marie-Édith Coste, Myriam HAZAN, Amélie Ryckewaert, Jouret, Marina CHARBIT, Elise Launay, Charlotte GARNIER, Anne BEAUVAIS, Corentin NAUD, Justine PERRIN, Mathilde Cailliez, Laure COLLARD, Emma Allain-Launay, Robert NOVO, François Nobili, Sylvie Nathanson, Isabelle VRILLON, Nathalie BOTTO, Sonia Fargue, Stéphanie CLAVE, Rosa Vargas-Poussou, Saoussen Krid, Christine Piètrement, Lise Allard, Anne-Laure Sellier-Leclerc, Lucie Bowman, Maria-Christina Zennaro, Bruno RANCHIN, Françoise BROUX, Kohaut Jules, Etienne BERARD, Jean-Philippe BERTOCCHIO, Alain Lachaux, Aurélia Bertholet-Thomas, Theresa Kwon, Laurence Ya Adonis-Koffy, Frederique Dijoud, Caroline Rousset-Rouvière, Romain BERTHAUD, Laurence Heidet, Delphine Demède, Nathalie Biebuyck, Catherine Bonnefoy, Carmen CAPITO, Véronique Frémeaux-Bacchi, Marie-Claire Gubler ...
    Les ouvrages de la collection sont écrits par les spécialistes du domaine pour les pédiatres hospitaliers et libéraux ainsi que pour les médecins généralistes. Précis et didactiques, ils fournissent à ces praticiens : - les éléments indispensables pour détecter et reconnaître les pathologies ; - des réponses claires à des situations cliniques précises ; - des critères d'orientation et propositions ... Leer más

    $875 MXN

  • All These Shiny Worlds

    What do you get when you ask 34 of today's top indie authors to each submit a story and then ask a team of judges to scour that ore and pick out the gems? You get All These Shiny Worlds:A world of today, divided, black from white, good from evil, and held apart by the taste of a cookie.A world of griffons and glimmer bunnies, wise old mothers, sassy llamas, and the magic of beer.A world of ... Leer más

    Gratis

  • Audiolibro

    Neuromarketing

    Understanding the Buy Buttons in Your Customer's Brain

    Completo

    5 hora 12 minutos

    The latest brain research is changing the way we think about sales. How can this help you increase your business?With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and ... Leer más

    $415 MXN

  • Neuromarketing

    Understanding the Buy Buttons in Your Customer's Brain

    How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick ... Leer más

    $245 MXN

  • Demon of the Sands

    The 13th Advocate, #2

    Series Libro 2 - The 13th Advocate
    Who is the 13th Advocate?Karsten was once a violent man at the end of a violent career with no greater ambition than a quiet retirement and maybe a woman to keep him warm. But a gamble over a bottle of beer cost him that dream and sealed him to a bewildering fate: as a reluctant and curmudgeonly champion of the people.Irritable, argumentative, and with powers beyond imagining (though he's still ... Leer más

    $34 MXN