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  • The E-Myth Accountant

    Why Most Accounting Practices Don't Work and What to Do About It

    Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, ... Leer más

    $345 MXN

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $65 MXN

  • Audiolibro

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Narrado por Jay Baer, Darren Root ...

    Completo

    1 horas 18 minutos

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $207 MXN o gratis con Kobo Plus

  • Audiolibro

    The E-Myth Accountant

    Why Most Accounting Practices Don’t Work and What to Do about It

    Series Audiolibro 0 - The E-Myth Series

    Completo

    5 hora 49 minutos

    By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key ... Leer más

    $241 MXN

  • The E-Myth Revisited

    Why Most Small Businesses Don't Work and What to Do About It

    An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the ... Leer más

    $319 MXN

  • The Most Successful Small Business in The World

    The Ten Principles

    A unique guide for the crucial start-up phase of a businessSo much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up?The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to ... Leer más

    $307 MXN

  • The E-Myth Enterprise

    How to Turn a Great Idea into a Thriving Business

    “This excellent book is a must-read for current and aspiring entrepreneurs.”—BooklistDiscover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E. Gerber is THE #1 name in small business and his company, E ... Leer más

    $183 MXN

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Leer más

    $65 MXN

  • The E-Myth Attorney

    Why Most Legal Practices Don't Work and What to Do About It

    The complete guide to the business of running a successful legal practiceMany attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective.Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve ... Leer más

    $345 MXN

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    $178 MXN

  • E-Myth Mastery

    The Seven Essential Disciplines for Building a World Class Company

    The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership for your small business.In this practical, real-world business development program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the ... Leer más

    $221 MXN

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $194 MXN