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  • The E-Myth Accountant

    Why Most Accounting Practices Don't Work and What to Do About It

    Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, ... Leer más

    $377 MXN

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $60 MXN

  • Audiolibro

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Narrado por Jay Baer, Darren Root ...

    Completo

    1 horas 18 minutos

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $86 MXN

  • Audiolibro

    The E-Myth Accountant

    Why Most Accounting Practices Don’t Work and What to Do about It

    Series Audiolibro 0 - The E-Myth Series

    Completo

    5 hora 49 minutos

    By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key ... Leer más

    $240 MXN

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  • Audiolibro

    The E-Myth Attorney

    Why Most Legal Practices Don’t Work and What to Do about It

    Series Audiolibro 0 - The E-Myth Series

    Completo

    6 hora 35 minutos

    Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series withThe E-Myth Attorney, a one-of-a-kind system for transforming an attorney's practice into a business positioned for long-term growth.Many attorneys in small and mid-size practices are experts on the law but may not have considered their practice as much from a business ... Leer más

    $240 MXN

  • The Strangest Secret

    Six short and simple words.They are the "strangest secret."There are more than six hundred thousand words in the English language.And yet just six words...six short and simple words explain:* How one person with identical skills can earn hundreds of thousands and even millions more than another* How some people shoot to the top of the company while others are fired* Why some people live happy ... Leer más

    $51 MXN

  • The Power of Habit

    Why We Do What We Do in Life and Business

    NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines... ... Leer más

    $218 MXN

  • Deluxe

    How Luxury Lost Its Luster

    de Dana Thomas ...
    **NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for ... Leer más

    $186 MXN

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Leer más

    $712 MXN

  • The Tyranny of Choice

    de Renata Salecl ...
    Series series Big Ideas
    We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of Choice explores how late capitalism's shrill ... Leer más

    $186 MXN

  • No-Fail Retail

    Merchandising Techniques for Stores

    de Regina Blessa ...
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... Leer más

    $139 MXN