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artículosartículo

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

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The New Rules of Marketing & PR

How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

de David Meerman Scott ...

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... Leer más

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The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from
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Cashing In With Content

How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

de David Meerman Scott ...

In failing to provide visitors with great information content, most of todays Web sites are missing a golden opportunity to create loyal customers—and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to ... Leer más

$249 MXN o gratis con Kobo Plus

In failing to provide visitors with great information content, most of todays Web sites are missing a golden opportunity to create loyal customers—and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to
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The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

de David Meerman Scott ...

The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, ... Leer más

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The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant,
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Audiolibro

Audiolibro

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

de David Meerman Scott ...

Narrado por David Meerman Scott, Sean Pratt ...

Completo

16 hora 23 minutos

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern ... Leer más

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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern
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Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s ... Leer más

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Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

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The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... Leer más

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The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience
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Tuned In

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Audiolibro

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Real-Time Marketing and PR

How to Earn Attention in Today's Hyper-Fast World

de David Meerman Scott ...

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Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to ... Leer más

Antes $518 MXN Ahora $363 MXN o gratis con Kobo Plus

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to
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Audiolibro

Audiolibro

The New Rules of Marketing and PR, 8th Edition

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

de David Meerman Scott ...

Narrado por David Meerman Scott, Stephen Bowlby ...

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The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine ... Leer más

$536 MXN o gratis con Kobo Plus

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine
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Audiolibro

Audiolibro

The New Rules of Sales and Service

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de David Meerman Scott ...

Narrado por David Meerman Scott ...

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People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still ... Leer más

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People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still
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Audiolibro

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The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

de David Meerman Scott ...

Narrado por Sean Pratt ...

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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to ... Leer más

Antes $605 MXN Ahora $449 MXN o gratis con Kobo Plus

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to
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Data-First Marketing

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de Janet Driscoll Miller, Julia Lim ...

Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization ... Leer más

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Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization
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