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Libros narrados por David Meerman Scott

1 - 12 de 20 resultados
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  • The New Rules of Marketing & PR

    How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

    de David Meerman Scott ...
    The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... Leer más

    $374 MXN

  • Data-First Marketing

    How To Compete and Win In the Age of Analytics

    de Janet Driscoll Miller, Julia Lim ...
    Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization ... Leer más

    $312 MXN

  • Cashing In With Content

    How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

    de David Meerman Scott ...
    In failing to provide visitors with great information content, most of todays Web sites are missing a golden opportunity to create loyal customers—and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to ... Leer más

    $249 MXN o gratis con Kobo Plus

  • The New Rules of Sales and Service

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    de David Meerman Scott ...
    The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, ... Leer más

    $275 MXN

  • Newsjacking

    How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

    de David Meerman Scott ...
    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s ... Leer más

    $152 MXN

  • Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    de Craig Stull, Phil Myers, David Meerman Scott ...
    If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, ... Leer más

    $349 MXN

  • Get Seen

    Online Video Secrets to Building Your Business

    de Steve Garfield ...
    Series series New Rules Social Media Series
    The era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the ... Leer más

    $314 MXN

  • Social Media Metrics

    How to Measure and Optimize Your Marketing Investment

    de Jim Sterne ...
    Series series New Rules Social Media Series
    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how ... Leer más

    $314 MXN

  • Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    de David Meerman Scott, Brian Halligan ...
    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... Leer más

    $302 MXN

  • Audiolibro

    The New Rules of Marketing and PR

    How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

    de David Meerman Scott ...
    Narrado por David Meerman Scott, Sean Pratt ...

    Completo

    16 hora 23 minutos

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern ... Leer más

    $518 MXN

  • Audiolibro

    The New Rules of Marketing and PR, 8th Edition

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

    de David Meerman Scott ...
    Narrado por David Meerman Scott, Stephen Bowlby ...

    Completo

    16 hora 50 minutos

    The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine ... Leer más

    $536 MXN

  • Audiolibro

    The New Rules of Sales and Service

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    de David Meerman Scott ...
    Narrado por David Meerman Scott ...

    Completo

    10 hora 30 minutos

    People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still ... Leer más

    $432 MXN