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  • The Intention Economy

    When Customers Take Charge

    de Doc Searls ...
    Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... Leer más

    $336 MXN o gratis con Kobo Plus

  • The Cluetrain Manifesto (10th Anniversary Edition)

    The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic ... Leer más

    $183 MXN

  • Audiolibro

    The Intention Economy

    When Customers Take Charge

    de Doc Searls ...
    Narrado por Doc Searls ...

    Completo

    8 hora 48 minutos

    Caveat venditor—let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want, ... Leer más

    Antes $518 MXN Ahora $363 MXN o gratis con Kobo Plus

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  • Audiolibro

    The Art of Explanation

    Making Your Ideas, Products, and Services Easier to Understand

    de Lee LeFever ...
    Narrado por Tim Andres Pabon ...

    Completo

    7 hora 18 minutos

    Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving ... Leer más

    Antes $484 MXN Ahora $363 MXN o gratis con Kobo Plus

  • Start with Why 15th Anniversary Edition

    How Great Leaders Inspire Everyone to Take Action

    de Simon Sinek ...
    The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more ... Leer más

    $227 MXN

  • Between the World and Me

    Series series One World Essentials
    #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the ... Leer más

    $164 MXN

  • The Infinite Game

    de Simon Sinek ...
    From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life ... Leer más

    $257 MXN

  • Find Your Why

    A Practical Guide for Discovering Purpose for You and Your Team

    Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.I believe fulfillment is a right and not a privilege. We are ... Leer más

    $178 MXN

  • Think Again

    The Power of Knowing What You Don't Know

    de Adam Grant ...
    **#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve ... Leer más

    $146 MXN

  • Dare to Lead

    Brave Work. Tough Conversations. Whole Hearts.

    de Brené Brown ...
    **#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart!ONE OF BLOOMBERG’S BEST BOOKS ... Leer más

    $178 MXN

  • Think Like a Monk

    The secret of how to harness the power of positivity and be happy now

    de Jay Shetty ...
    The Sunday Times Number One BestsellerJay Shetty, social media superstar and host of the #1 podcast ‘On Purpose’, distils the timeless wisdom he learned as a practising monk into practical steps anyone can take every day to live a less anxious, more meaningful life.Over recent years, Jay Shetty has become a favourite in the hearts and minds of millions of people worldwide. His social media ... Leer más

    $259 MXN

  • Radical Candor: Fully Revised & Updated Edition

    Be a Kick-Ass Boss Without Losing Your Humanity

    de Kim Scott ...
    * New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen RubinRadical Candor has been embraced around the world by leaders of every stripe a... ... Leer más

    $279 MXN