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自媒體行銷：短影音時代打造IP和流量變現

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

de 蓋瑞．范納洽, Gary Vaynerchuk ...

Traducido por 周宜芳 ...

Series series 財經企管
《紐約時報》與《今日美國》排行榜暢銷書只要廣告內容吸睛零粉絲也能成為品牌霸主行銷人員面對瞬息萬變的社群媒體環境，經常遇上許多實務挑戰，像是：所有內容的行銷效果都低落時，該怎麼辦？你所屬的行業「不吸引人」，要如何製作社群媒體內容？選擇目標客群或創作主題時，要堅守一個領域，還是擴大範圍？建立社群媒體團隊應該注意什麼？如何選擇廣宣活動合作的網紅？如何把你的產品重新塑造為奢侈品？如果沒有粉絲，要如何行銷？《富比士》評選影響力NO.1的行銷大師、「網路大神」蓋瑞．范納洽來為大家解答。首先，要注意的是：現代廣告最大的變革和機會，就是抓住平台『TikTok化』的趨勢。當今快速發展的企業、品牌、內容創作者和... ... Leer más

Antes $226 MXN Ahora $192 MXN

《紐約時報》與《今日美國》排行榜暢銷書只要廣告內容吸睛零粉絲也能成為品牌霸主行銷人員面對瞬息萬變的社群媒體環境，經常遇上許多實務挑戰，像是：所有內容的行銷效果都低落時，該怎麼辦？你所屬的行業「不吸引人」，要如何製作社群媒體內容？選擇目標客群或創作主題時，要堅守一個領域，還是擴大範圍？建立社群媒體團隊應該注意什麼？如何選擇廣宣活動合作的網紅？如何把你的產品重新塑造為奢侈品？如果沒有粉絲，要如何行銷？《富比士》評選影響力NO.1的行銷大師、「網路大神」蓋瑞．范納洽來為大家解答。首先，要注意的是：現代廣告最大的變革和機會，就是抓住平台『TikTok化』的趨勢。當今快速發展的企業、品牌、內容創作者和...
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Crush It!

Why NOW Is the Time to Cash In on Your Passion

de Gary Vaynerchuk ...

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.This no-nonsense guide lays ... Leer más

$298 MXN

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.This no-nonsense guide lays
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Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

de Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Leer más

$373 MXN

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
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Crushing It!

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

de Gary Vaynerchuk ...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand ... Leer más

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand
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Your Individual Empire

de Gary Vaynerchuk ...

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era.In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has ... Leer más

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PEDIDO ANTICIPADO

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era.In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has
... Leer más
Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

de Gary Vaynerchuk ...

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Leer más

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New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development
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¡Hazla en grande!

de Gary Vaynerchuk ...

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero.Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios.Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son ... Leer más

$189 MXN

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero.Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios.Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son
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#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

de Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Leer más

$319 MXN

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
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Doce y medio

Habilidades emocionales para lograr el éxito

de Gary Vaynerchuk ...

USA Today BestsellerEn su sexto libro, el autor de best-sellers, emprendedor e inversor Gary Vaynerchuk explora las habilidades emocionales esenciales que son parte integral de su éxito en la vida –y en los negocios– y proporciona a los líderes de hoy (y de mañana) herramientas críticas para adquirir y desarrollar estos rasgos.El secreto de Gary Vaynerchuk para el éxito consiste en utilizar 12 ... Leer más

$229 MXN o gratis con Kobo Plus

USA Today BestsellerEn su sexto libro, el autor de best-sellers, emprendedor e inversor Gary Vaynerchuk explora las habilidades emocionales esenciales que son parte integral de su éxito en la vida –y en los negocios– y proporciona a los líderes de hoy (y de mañana) herramientas críticas para adquirir y desarrollar estos rasgos.El secreto de Gary Vaynerchuk para el éxito consiste en utilizar 12
... Leer más
The Thank You Economy

de Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

$277 MXN

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Leer más
Razbijaj

de Gary Vaynerchuk ...

KNJIGA KOJA JE U POTPUNOSTI UZDRMALA POSLOVNI SVET, PROBUDILA PREDUZETNIČKI DUH I POKRENULA ČAK I ONE KOJI SU GODINAMA BILI UŠUŠKANI U SVOJIM ZONAMA KOMFORA!Od autora knjige #ASKGARYVEE, novi svetski bestseler Gary Vaynerchuk-a, Razbijaj!Četiri puta najprodavaniji autor New York Times-a, Gary Vee nudi nove lekcije i inspiracije iz iskustva velikog broja influensera i preduzetnika koji su odbacili ... Leer más

$107 MXN o gratis con Kobo Plus

KNJIGA KOJA JE U POTPUNOSTI UZDRMALA POSLOVNI SVET, PROBUDILA PREDUZETNIČKI DUH I POKRENULA ČAK I ONE KOJI SU GODINAMA BILI UŠUŠKANI U SVOJIM ZONAMA KOMFORA!Od autora knjige #ASKGARYVEE, novi svetski bestseler Gary Vaynerchuk-a, Razbijaj!Četiri puta najprodavaniji autor New York Times-a, Gary Vee nudi nove lekcije i inspiracije iz iskustva velikog broja influensera i preduzetnika koji su odbacili
... Leer más
Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

de Gary Vaynerchuk ...

USA Today BestsellerIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.For decades, leaders have relied on “hard” skills to make smart decisions, while ... Leer más

$319 MXN

USA Today BestsellerIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.For decades, leaders have relied on “hard” skills to make smart decisions, while
... Leer más