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  • MARKETING THERAPY

    The power of using behavioral science in solving marketing problems

    The world is dramatically changing and to win or make a remarkable success in marketing, you have to follow the new normal.Behavioral science is the marketing Therapy that can but you in the success track.Ignite the principles in this book and watch the magic happen.The results will not only be remarkable, efforts will also be reduced and the process will be enjoyed.Take that bold step by reading ... Leer más

    $97 MXN o gratis con Kobo Plus

  • Audiolibro

    Thug Notes

    A Street-Smart Guide to Classic Literature

    Narrado por Greg Edwards ...

    Completo

    6 hora 19 minutos

    Sparky Sweets, PhD, and Wisecrack proudly present this outrageously funny, ultra-sharp guide to literature based on the hit online series, Thug Notes. Inside, you'll find hilarious plot breakdowns and masterful analyses of sixteen of literature's most beloved classics, including: Things Fall Apart, To Kill a Mockingbird, Hamlet, The Catcher in the Rye, Lord of the Flies, Pride and Prejudice, and ... Leer más

    $301 MXN

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  • Audiolibro

    The Handmaid's Tale

    The iconic Sunday Times bestseller that inspired the hit TV series

    Completo

    11 hora 22 minutos

    **Shortlisted for Audiobook of the Year at the British Book Awards 2020.Winner of Best Audiobook (Fiction) at the New York Festival Radio Awards 2020.Read by Elisabeth Moss, star of the hit Channel 4 TV series.**** THE SUNDAY TIMES NO. 1 BESTSELLER **Discover the dystopian novel that started a phenomenon.Offred is a Handmaid in The Republic of Gilead. She is placed in the household of The ... Leer más

    $329 MXN

  • If Disney Ran Your Hospital

    9 1/2 Things You Would Do Differently

    de Fred Lee ...
    The 9 1/2 principles in this highly personal and refreshingly written book will help any hospital team gain the extraordinary competitive advantage that comes from being seen as “the best” by their own employees, consumers, and community. It takes profound knowledge, not usually taught in business schools, to create and maintain an environment where people feel they are working with friends who ... Leer más

    $172 MXN

  • Work with Me

    The 8 Blind Spots Between Men and Women in Business

    Work with Me is the timely collaboration of two of the world's foremost authorities on gender relations—Barbara Annis and John Gray.Here they team up to resolve the most stressful and confusing challenges facing men and women at work, revealing, for the first time, survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies. Readers will discover ... Leer más

    $176 MXN

  • The New Executive Assistant: Advice for Succeeding in Your Career

    de Melba Duncan ...
    Today's executive assistant has become a crucial member of every organization's support staff--a key business ally with diverse responsibilities, from overseeing employees to making strategic decisions. Here is the first step-by-step guide specifically designed to help you thrive in this fast-paced profession. Developed by nationally-known business consultatnt and author Melba Duncan, this leading ... Leer más

    $215 MXN

  • Influence and Persuasion (HBR Emotional Intelligence Series)

    Series series HBR Emotional Intelligence Series
    Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of ... Leer más

    $248 MXN o gratis con Kobo Plus

  • Million Dollar Coaching

    Build a World-Class Practice by Helping Others Succeed

    de Alan Weiss ...
    Build a million-dollar business in one of today's hottest professions!Bestselling business author Alan Weiss provides the inside advice you need to build or expand your coaching business--from developing a common language and shared protocol to providing effective and supportive feedback at every level.Million Dollar Coaching is packed with tips, checklists, resources, and scores of helpful ... Leer más

    $372 MXN

  • HBR Guide to Critical Thinking

    Series series HBR Guide
    Tackle complex situations with critical thinking.You're facing a problem at work. There are many ways you can approach the situation, but each comes with its own pros and cons. How do you sort through all the information so that you know you're taking the right path?The answer is in how you think. The HBR Guide to Critical Thinking will help you navigate your most challenging issues, from ... Leer más

    $260 MXN o gratis con Kobo Plus

  • Sales Mind

    48 tools to help you sell

    de Helen Kensett ...
    We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a ... Leer más

    $186 MXN

  • The Unwritten Laws of Business

    Series series Profile Business Classics
    This hidden gem was first published 60 years ago but was known only to a lucky few until it resurfaced in 2005 - when 300,000 requests were made for a CEO's personalised version.In the summer of 2005, Business 2.0 published a cover story on a self-published management pamphlet by the CEO of American aerospace contractor Raytheon. Lauded by chief executives including Jack Welch and Warren Buffett ( ... Leer más

    $199 MXN

  • THE ART OF WINNING FRIENDS AND INFLUENCING PEOPLE

    HOW TO WIN FRIENDS

    This book is a kind of summary of another I composed; I will indicate where the original one is after this book. The books are about the importance of companions - of the importance of esteeming companions and enough when you need to have new companions. I give a few cases of the advantages that this kind of reasoning gives.You win companions. I hope you understand that. Underestimate them and you ... Leer más

    $51 MXN o gratis con Kobo Plus