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Libros narrados por Jacquelyn Ottman

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    de Jacquelyn Ottman ...
    For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products ... Leer más

    $843 MXN

  • Audiolibro

    The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    de Jacquelyn A. Ottman ...
    Narrado por Jacquelyn Ottman ...

    Completo

    7 hora 25 minutos

    Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... Leer más

    $344 MXN