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  • Satisfaction

    How Every Great Company Listens to the Voice of the Customer

    For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by ... Leer más

    $94 MXN

  • Audiolibro

    Biographical Memoir of John Wesley Powell, 1834-1902 (Unabridged)

    Narrado por James Powers ...

    Completo

    3 hora 38 minutos

    In the annals of American exploration, John Wesley Powell stands as a towering figure. His daring expeditions down the Colorado River and through the Grand Canyon forever transformed our understanding of the American West. This captivating memoir, penned by renowned geographer William Morris Davis, offers an intimate glimpse into Powell's extraordinary life and legacy. From his humble beginnings ... Leer más

    $129 MXN

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  • The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

    de Carmine Gallo ...
    Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of ... Leer más

    $336 MXN

  • The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Leer más

    $285 MXN

  • The Customer Rules

    The 39 Essential Rules for Delivering Sensational Service

    de Lee Cockerell ...
    The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality ... Leer más

    $227 MXN

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

    $206 MXN

  • Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Leer más

    $113 MXN

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    Running a Business in Today's Consumer-Driven World

    In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and ... Leer más

    $113 MXN

  • 7 Steps to Super Selling Success

    de MK Miller ...
    Too often salespeople get caught-up in doing things that do not have any great influence on successfully selling in today's fast-paced, dog-eat-dog, world. Everything from management faddism, organisational politics, blow-in and blow-hard guru consultants, and omnipresent technology; can cause a fatal drag on salesperson performance. When you are having that uncomfortable interview about your ... Leer más

    Gratis

  • Profit in Plain Sight

    The Proven Leadership Path to Unlock Profit, Passion, and Growth

    Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to ... Leer más

    $107 MXN o gratis con Kobo Plus

  • CRM in Real Time

    Empowering Customer Relationships

    This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for ... Leer más

    $398 MXN o gratis con Kobo Plus

  • The Referral of a Lifetime

    Never Make a Cold Call Again!

    de Tim Templeton ...
    Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Leer más

    $311 MXN