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Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

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Audiolibro
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. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
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+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

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The Problem with Personalization

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

de Joseph Turow ...

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI ... Leer más

$334 MXN

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI
... Leer más
The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

de Joseph Turow ...

Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify ... Leer más

$164 MXN o gratis con Kobo Plus

Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify
... Leer más
The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

de Joseph Turow ...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Leer más

$176 MXN o gratis con Kobo Plus

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it
... Leer más
Media Today

Mass Communication in a Converging World

de Joseph Turow ...

This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Leer más

$1,995 MXN

This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created,
... Leer más
Niche Envy

Marketing Discrimination in the Digital Age

de Joseph Turow ...

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that ... Leer más

$310 MXN

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that
... Leer más
Media Today

Mass Communication in a Converging World

de Joseph Turow ...

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Leer más

$2,081 MXN

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created,
... Leer más
Cultural Sutures

Medicine and Media

de Jonathan Michel Metzl, Arthur L. Caplan, Joseph Turow, Otto F. Wahl ...

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories ... Leer más

$495 MXN

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories
... Leer más
Playing Doctor

Television, Storytelling, and Medical Power

de Joseph Turow ...

Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these ... Leer más

$482 MXN

Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these
... Leer más
Audiolibro

Problem with Personalization, The

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

de Joseph Turow ...

Narrado por Joseph Turow ...

Completo

10 hora 39 minutos

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI ... Leer más

$309 MXN o gratis con Kobo Plus

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI
... Leer más
Audiolibro

The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

de Joseph Turow ...

Narrado por Joe Hempel ...

Completo

8 hora 12 minutos

Your voice as biometric data, and how marketers are using it to manipulate youThe first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting ... Leer más

$344 MXN

Your voice as biometric data, and how marketers are using it to manipulate youThe first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting
... Leer más
Audiolibro

The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

de Joseph Turow ...

Narrado por Rob Grgach ...

Completo

7 hora 50 minutos

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already ... Leer más

$309 MXN

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already
... Leer más

Audiolibro

Whose Body?

de Dorothy L Sayers ...

Narrado por Robert Bathurst ...

Series series Sorcha Editor D L Sayers
Completo

5 hora 47 minutos

The first book in Dorothy L Sayers' classic Lord Peter Wimsey series - a must-listen for fans of Agatha Christie's Poirot and Margery Allingham's Campion Mysteries**.**It was the body of a tall stout man. On his dead face, a handsome pair of gold pince-nez mocked death with grotesque elegance.The body wore nothing else.Lord Peter Wimsey knew immediately what the corpse was supposed to be. His ... Leer más

$550 MXN

The first book in Dorothy L Sayers' classic Lord Peter Wimsey series - a must-listen for fans of Agatha Christie's Poirot and Margery Allingham's Campion Mysteries**.**It was the body of a tall stout man. On his dead face, a handsome pair of gold pince-nez mocked death with grotesque elegance.The body wore nothing else.Lord Peter Wimsey knew immediately what the corpse was supposed to be. His
... Leer más

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Recomendado para ti

Libros narrados por Joseph Turow

The Problem with Personalization

The Voice Catchers

The Aisles Have Eyes

Media Today

Niche Envy

Media Today

Cultural Sutures

Playing Doctor

Problem with Personalization, The

The Voice Catchers

The Aisles Have Eyes

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Whose Body?