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  • Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    de Mitch Joel ...
    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Leer más

    $183 MXN

  • Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    de Mitch Joel ...
    Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Leer más

    $183 MXN

  • Audiolibro

    Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    de Mitch Joel ...
    Narrado por Mitch Joel ...

    Completo

    7 hora 37 minutos

    At last, here's THE audio book that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via ... Leer más

    $484 MXN

  • Audiolibro

    Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    de Mitch Joel ...
    Narrado por Mitch Joel ...

    Completo

    7 hora 27 minutos

    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Leer más

    $459 MXN

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  • Audiolibro

    Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    Narrado por Jay Baer, Marcus Sheridan ...

    Completo

    4 hora 51 minutos

    The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    $432 MXN

  • Audiolibro

    Making Ideas Happen

    Overcoming the Obstacles Between Vision and Reality

    de Scott Belsky ...
    Narrado por Scott Peterson, Don Hagen ...

    Completo

    6 hora 55 minutos

    How the world's leading innovators push their ideas to fruition, time and time again.Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to ... Leer más

    $484 MXN

  • Audiolibro

    The Long Tail

    Why the Future of Business Is Selling Less of More

    Narrado por Christopher Nissley ...

    Completo

    7 hora 59 minutos

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Leer más

    $459 MXN

  • Audiolibro

    The Dragonfly Effect

    Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

    Completo

    4 hora 41 minutos

    Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular ... Leer más

    $225 MXN

  • Audiolibro

    Insanely Simple

    The Obsession That Drives Apple's Success

    de Ken Segall ...
    Narrado por Ken Segall ...

    Completo

    7 hora 5 minutos

    Penguin presents the unabridged, downloadable, audiobook edition of Insanely Simple, written and read by Ken Segal.'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple'. -Steve JobsThe obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable ... Leer más

    $232 MXN

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    $182 MXN

  • Long Tail

    Why the Future of Business Is Selling Less of More

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Leer más

    $193 MXN

  • Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports, Third Edition

    From the “ Sherlock Holmes of Accounting,” the tools you need to stay a step ahead of the crooks“Howard Schilit is the authority on forensic accounting. Financial Shenanigans is invaluable reading for market participants seeking to identify deceptive behavior in company financial statements.” Julian Robertson, legendary investor and founder, Tiger Management“A must-read! The authors teach forensic ... Leer más

    $426 MXN