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  • Formation of Gold Deposits

    de Neil Phillips ...
    Series series Earth and Environmental Science (R0)
    This book addresses the origin of gold deposits to answer questions of science and curiosity. These answers contribute in turn to the improved exploration and mining of gold. Initially there is a summary of the methods used to address the genesis of gold deposits including some of the essential science and concepts. Five basic observations follow that apply to many gold deposits and need to be ... Leer más

    $1,632 MXN

  • Building Safer Technology

    A Field Guide to Failing Well

    Failure is inevitable. Failing well is a skill.The era of "move fast and break things" is over. In a world where software and AI are woven into everything from power grids to the devices in our homes, failure is no longer a minor inconvenience—it's a critical business risk that can cost lives, paralyze economies, and erode trust. Building Safer Technology delivers a practical field guide to safety ... Leer más

    $685 MXN

    PEDIDO ANTICIPADO

  • Marketing Metrics

    Series series
    Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and ... Leer más

    $747 MXN

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Leer más

    $778 MXN

  • Mastery of IBD Surgery

    Series series Medicine (R0)
    This book provides a guide to the management of patients with Crohn’s disease and ulcerative colitis. The indications for surgery within inflammatory bowel disease are covered, as well as new biologic medications and the effects they have on the immune system. Details on how these drugs should be managed to avoid complications and ensure patient safety are also included.Mastery of IBD Surgery sets ... Leer más

    $1,541 MXN

  • Audiolibro

    11th Hour Audio Productions Audio Anthology, Vol. 1

    11 Tales to Terrify

    Completo

    6 hora 33 minutos

    The 11th Hour Audio Anthology is a collection of eleven macabre tales created by masters of modern audio drama to haunt and terrify you.Intensive Care by James ComtoisAlex Ericson is checked into a New England Hospital after a major car accident. The more he wakes up, the more Alex realizes his condition is more critical than he could ever believe.Heavenly Deception by Steve SchneiderWhen Prudence ... Leer más

    $293 MXN o gratis con Kobo Plus

  • Audiolibro

    Amateur Detective Roger Sheringham

    The Poisoned Chocolates Case and Jumping Jenny

    Completo

    2 hora 47 minutos

    Two BBC Radio full-cast dramas from the master of classic crimeAnthony Berkeley was a journalist, novelist, and founding member of the Detection Club - whose members included Agatha Christie and Dorothy L. Sayers - and was one of crime fiction's greatest innovators, developing the idea of the psychological crime novel in the 1920s and 30s. One of his recurring and most-beloved characters was Roger ... Leer más

    $325 MXN

  • Audiolibro

    Direct Selling 101

    Achieve Financial Success through Network Marketing

    Completo

    8 hora 35 minutos

    THEY WON THEIR FINANCIAL FREEDOM…AND YOU CAN TOO!Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise to help you ... Leer más

    $346 MXN

  • Audiolibro

    Benjamin the Elephant, Football Fever

    Completo

    45 minutos

    On their way home from the U.S., Benjamin and Otto are asked to deliver a ball to former football star Bernie Ballmeister as a good luck charm. He is now coaching a football team in Newtown. But when the friends get home, they can't find Bernie's football team or the street where he lives - that's because it's in another Newtown entirely! With Carla's help, they find their way to the other Newtown ... Leer más

    $109 MXN o gratis con Kobo Plus

  • Traction

    How Any Startup Can Achieve Explosive Customer Growth

    Most startups don’t fail because they can’t build a product.Most startups fail because they can’t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go ... Leer más

    $218 MXN

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $346 MXN

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $121 MXN