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  • The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and ... Leer más

    $212 MXN

  • The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Leer más

    $285 MXN

  • The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Leer más

    $210 MXN

  • Audiolibro

    The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    Completo

    8 hora 40 minutos

    Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and ... Leer más

    $346 MXN

  • Audiolibro

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    Completo

    6 hora 37 minutos

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Leer más

    $303 MXN

  • Audiolibro

    The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    Completo

    8 hora 40 minutos

    From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Leer más

    $232 MXN

  • The Activator Advantage

    What Today's Rainmakers Do Differently

    A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This ... Leer más

    $436 MXN

  • El vendedor desafiante

    Las características necesarias para vender siempre

    Este es un libro de ventas diferente. No se trata de resumir sólo un método de venta o mostrar las experiencias de un vendedor exitoso, sino que es el resultado de una profunda investigación acerca de los vendedores y sus características. Las conclusiones de esa extensa investigación han sido sorprendentes y en algunos casos contradictorias con la sabiduría convencional. El mejor vendedor no es ... Leer más

    $127 MXN

  • The New Strategic Selling

    The Unique Sales System Proven Successful by the World's Best Companies

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller ... Leer más

    $191 MXN

  • Audiolibro

    El vendedor desafiante

    Las características necesarias para vender siempre

    Narrado por Jesús Granados ...

    Completo

    8 hora 27 minutos

    Este es un libro de ventas diferente. No se trata de resumir sólo un método de venta o mostrar las experiencias de un vendedor exitoso, sino que es el resultado de una profunda investigación acerca de los vendedores y sus características.Las conclusiones de esa extensa investigación han sido sorprendentes y en algunos casos contradictorias con la sabiduría convencional. El mejor vendedor no es ... Leer más

    $155 MXN

  • The Challenger Sale

    Taking Control of the Customer Conversation

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... Leer más

    $220 MXN

  • Audiolibro

    El vendedor desafiante

    Las características necesarias para vender siempre

    Narrado por Joaquín Sabaté ...

    Completo

    8 hora 26 minutos

    Este es un libro de ventas diferente. No se trata de resumir sólo un método de venta o mostrar las experiencias de un vendedor exitoso, sino que es el resultado de una profunda investigación acerca de los vendedores y sus características.Las conclusiones de esa extensa investigación han sido sorprendentes y en algunos casos contradictorias con la sabiduría convencional. El mejor vendedor no es ... Leer más

    $155 MXN