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Libros narrados por Paul Roetzer

1 - 12 de 12 resultados
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  • The AI Transformation Blueprint

    de Paul Roetzer ...
    Artificial intelligence is reshaping the future of work faster than most organizations can adapt. AI model advancements and increasingly autonomous agents are forcing a radical transformation of talent, teams, organizational structures, and strategies.Leaders face conflicting pressures to take a responsible, human-centered approach to AI, while leveraging the technology for near-term gains in ... Leer más

    $173 MXN

  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    de Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Leer más

    $419 MXN

  • The Marketing Performance Blueprint

    Strategies and Technologies to Build and Measure Business Success

    de Paul Roetzer ...
    Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing ... Leer más

    $345 MXN

  • Audiolibro

    Marketing Artificial Intelligence

    AI, Marketing, and the Future of Business

    de Paul Roetzer, Mike Kaput ...
    Narrado por Paul Roetzer ...

    Completo

    6 hora 18 minutos

    **Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.**While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a ... Leer más

    $432 MXN

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  • Audiolibro

    The 48 Laws of Power

    de Robert Greene ...
    Narrado por Don Leslie ...

    Abreviado

    9 hora 53 minutos

    Cunning, instructive, and amoral, this controversial bestseller distills 3,000 years of the history of power into 48 well-explicated laws. Law 1: Never Outshine the Master. Law 3: Conceal Your Intentions. Law 7: Get Others to Do the Work for You, but Always Take the Credit. Law 15: Crush Your Enemy Totally. Law 33: Discover Each Man's Thumbscrew.These are the laws of power in their unvarnished ... Leer más

    Antes $432 MXN Ahora $363 MXN o gratis con Kobo Plus

  • Audiolibro

    Atomic Habits

    An Easy & Proven Way to Build Good Habits & Break Bad Ones

    de James Clear ...
    Narrado por James Clear ...

    Completo

    5 hora 35 minutos

    **The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny ... Leer más

    $346 MXN

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    de Robert Rose, Joe Pulizzi ...
    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

    $138 MXN o gratis con Kobo Plus

  • Like, Follow, Share

    Awesome, Actionable Social Media Marketing to Maximize Your Online Potential

    de Suse Barnes ...
    Social Media Tips and Strategies for Entrepreneurs, Creatives and FreelancersIn the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an ... Leer más

    $203 MXN

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    de Noam Wasserman ...
    Series series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Leer más

    $261 MXN

  • Ghost Wars

    The Secret History of the CIA, Afghanistan, and bin Laden, from the Soviet Invasion to September 10, 2001 (Pulitzer Prize Winner)

    de Steve Coll ...
    **Winner of the Pulitzer Prize for Nonfiction • A New York Times bestseller“The CIA itself would be hard put to beat his grasp of global events . . . Deeply satisfying.” —The New York Review of Books**From the award-winning and bestselling author of Directorate S and The Achilles Trap comes the explosive first-hand account of America's secret history in Afghanistan.To what extent did America’s ... Leer más

    $161 MXN

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    de Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

    $210 MXN

  • The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    de Emanuel Rosen ...
    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to ... Leer más

    $227 MXN