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  • Audiolibro

    Made In Future

    A Story of Marketing, Media, and Content for our Times

    Narrado por Pratap Batra ...

    Completo

    9 hora 54 minutos

    Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new ... Leer más

    $303 MXN

  • Made In Future

    A Story of Marketing, Media, and Content for our Times

    In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world's largest organizations, is disconnected from their own ground-level executions. ... Leer más

    $68 MXN

  • AI for Curious Kids - Volume 1

    How AI Thinks

    Your phone knows your face. Your music app guesses your next favorite song. A game character dodges right where you aimed. How?Meet Ada - a tiny artificial intelligence who has just woken up, knows almost nothing, and has a million questions. In this first volume of the AI for Curious Kids series, young readers help Ada learn - and discover how the smartest machines on Earth really work.With no ... Leer más

    $34 MXN

  • Bihaan

    The Bihari Blueprint for a Rising Bharat

    India today stands at the threshold of a historic possibility. A nation once colonized in mind and economy is now reclaiming its civilizational confidence with a roar. The dream of a viksit Bharat is not merely a fiscal target or a set of data points; it is a sacred national awakening, a sankalp of dignity, strength, and global leadership.Yet, a nation cannot reach its zenith if its heartland ... Leer más

    $279 MXN

  • Mechanics of Materials

    A Friendly Approach

    The knowledge of mechanics of materials is the very foundation for advanced topics in mechanical, civil, aerospace, chemical, ceramic engineering and materials science.This comprehensive book presents materials with a three-dimensional approach rather than two-dimensional analysis adopted by existing books. It develops the required background thoroughly before basic elements such as stress and ... Leer más

    $856 MXN

  • Groundwater Vulnerability Assessment and Mapping using DRASTIC Model

    This book shows the effectiveness of DRASTIC model in a geographical setting for validation of vulnerable zones and presents the optimization of parameters for the development of precise maps highlighting several zones with varied contamination. Impact of vadose zone has also been assessed by considering every sub-surface layer.Exclusive title covering effectiveness of DRASTIC model for ... Leer más

    $1,262 MXN

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  • Exponential Organizations

    Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

    Series series Singularity University Books
    Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year"EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at GoogleIn business, performance is key. In performance, how you organize can be the key to growth.In the past five years, the ... Leer más

    $174 MXN o gratis con Kobo Plus

  • My Spiritual Journey

    Personal Reflections, Teachings, and Talks

    "One of the world's greatest spiritual leaders reflects on his commitments as a human being, a Buddhist monk, and the fourteenth Dalai Lama." — BooklistIn this elegant self-portrait, the world's most outspoken and influential spiritual leader recounts his epic and engaging life story. The Dalai Lama's most accessible and intimate book, My Spiritual Journey is an excellent introduction to the ... Leer más

    $192 MXN o gratis con Kobo Plus

  • Statics For Dummies

    The fast and easy way to ace your statics courseDoes the study of statics stress you out? Does just the thought of mechanics make you rigid? Thanks to this book, you can find balance in the study of this often-intimidating subject and ace even the most challenging university-level courses.Statics For Dummies gives you easy-to-follow, plain-English explanations for everything you need to grasp the ... Leer más

    $308 MXN

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $309 MXN

  • Mechanics of Materials For Dummies

    Your ticket to excelling in mechanics of materialsWith roots in physics and mathematics, engineering mechanics is the basis of all the mechanical sciences: civil engineering, materials science and engineering, mechanical engineering, and aeronautical and aerospace engineering.Tracking a typical undergraduate course, Mechanics of Materials For Dummies gives you a thorough introduction to this ... Leer más

    $308 MXN

  • Crossing the Chasm

    Marketing and Selling Technology Project

    Series Libro 15 - Collins Business Essentials
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $199 MXN