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Acceso ilimitado a eBooks

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Recibe 1 crédito cada mes para el audiolibro de tu elección

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. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

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1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

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MY BACK PAGES

An undeniably personal history of publishing

de Richard Charkin, Tom Campbell ...

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, university-owned companies and start-ups. In this memoir he uses his unrivalled experience to illustrate the ... Leer más

$490 MXN

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, university-owned companies and start-ups. In this memoir he uses his unrivalled experience to illustrate the
... Leer más
Audiolibro

My Back Pages

An Undeniably Personal History of Publishing 1972-2022

de Richard Charkin, Tom Campbell ...

Narrado por Richard Charkin ...

Completo

7 hora 39 minutos

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, and university-owned companies and start-ups. In this memoir he uses his unrivaled experience to illustrate the ... Leer más

$206 MXN o gratis con Kobo Plus

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, and university-owned companies and start-ups. In this memoir he uses his unrivaled experience to illustrate the
... Leer más

Think Write Grow

How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

de Grant Butler ...

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book ... Leer más

$524 MXN

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book
... Leer más
Post-Truth

Why We Have Reached Peak Bullshit and What We Can Do About It

de Evan Davis ...

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening StandardLow-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so ... Leer más

$234 MXN

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening StandardLow-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so
... Leer más
The PR Masterclass

How to develop a public relations strategy that works!

de Alex Singleton ...

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

$377 MXN

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to
... Leer más
Success Against the Odds

Five Lessons in How to Achieve the Impossible: the Story of Teach First

de Brett Wigdortz ...

This is the story of how a tiny independent charity has succeeded against all odds. Having met nothing but resistance in its early years, Teach First is today Britain's largest employer of graduates. It receives over 7000 applications for 1000 teaching positions annually in the most challenging schools in the country. ... Leer más

$155 MXN

This is the story of how a tiny independent charity has succeeded against all odds. Having met nothing but resistance in its early years, Teach First is today Britain's largest employer of graduates. It receives over 7000 applications for 1000 teaching positions annually in the most challenging schools in the country.
... Leer más
Out of Print

Newspapers, Journalism and the Business of News in the Digital Age

de Professor George Brock ...

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in ... Leer más

$644 MXN

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in
... Leer más
It's Not About Size

Bigger Brands for Smaller Businesses

de Paul Dickinson ...

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed ... Leer más

$250 MXN

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed
... Leer más
When It's Right to be Wrong

de Russel Howcroft ...

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's ... Leer más

$278 MXN

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's
... Leer más
On Leadership

de Allan Leighton ...

There have been many books on leadership, but here at last is one that actually draws on the wisdom of those in the know. Acting on his belief that you get the most done in the first twenty minutes of a meeting, Allan Leighton invited Britain's top businessmen and women to spend just twenty minutes talking about their views on leadership. And he has talked to an astonishing range of them - the ... Leer más

$308 MXN

There have been many books on leadership, but here at last is one that actually draws on the wisdom of those in the know. Acting on his belief that you get the most done in the first twenty minutes of a meeting, Allan Leighton invited Britain's top businessmen and women to spend just twenty minutes talking about their views on leadership. And he has talked to an astonishing range of them - the
... Leer más
Critical

Why the NHS is being betrayed and how we can fight for it

de Dr Julia Grace Patterson ...

The true, eye-opening account of how the NHS has been failed and what we can do to save it.‘The NHS is an institution. But it’s also a political football, kicked back and forth between politicians for the past 75 years. It’s a burden to some and a potent vote-winner for others. It’s a construct, framed in the media. It’s a set of ideas and a logo. It’s a workplace for many and the birthplace of ... Leer más

$262 MXN

The true, eye-opening account of how the NHS has been failed and what we can do to save it.‘The NHS is an institution. But it’s also a political football, kicked back and forth between politicians for the past 75 years. It’s a burden to some and a potent vote-winner for others. It’s a construct, framed in the media. It’s a set of ideas and a logo. It’s a workplace for many and the birthplace of
... Leer más
Dark Art

The Changing Face of Public Relations

de Tim Burt ...

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and ... Leer más

$195 MXN o gratis con Kobo Plus

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and
... Leer más

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Recomendado para ti

Libros narrados por Richard Charkin

MY BACK PAGES

My Back Pages

La gente que leyó estos también disfrutó

Think Write Grow

Post-Truth

The PR Masterclass

Success Against the Odds

Out of Print

It's Not About Size

When It's Right to be Wrong

On Leadership

Critical

Dark Art