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  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Leer más

    $336 MXN

  • Amazon.com

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  • Audiolibro

    Great Opportunities

    How a superstar in the ever-growing kitchen appliance distribution business switched careers to achieve unimaginable success and loved it—and YOU CAN TOO!

    Narrado por Robert Spector ...

    Completo

    3 hora 56 minutos

    I was a boy who started with nothing and finished with more than I ever wished for. I want to inspire others to do the same and to learn from my experiences.As a young man, I always questioned if I'd be able to make my mark in the world because I didn't have the smarts or grades that most of my classmates had. I wasn't a good athlete which is what counts in grammar and high school, and my parents ... Leer más

    $257 MXN o gratis con Kobo Plus

  • Audiolibro

    The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture, 3rd Edition

    Completo

    5 hora 55 minutos

    In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry ... Leer más

    $275 MXN

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    Reverse-Engineering the Fastest Growing Company in the History of the World

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    “Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest ... Leer más

    $182 MXN

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Leer más

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  • Googled

    The End of the World As We Know It

    de Ken Auletta ...
    A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to ... Leer más

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  • One Click

    Jeff Bezos and the Rise of Amazon.com

    Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of ... Leer más

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  • Behind the Cloud

    The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

    How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Leer más

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  • How I Made $10 Million From Internet Affiliate Marketing

    This is the compelling story of a man and his life-journey. Every bit as suspenseful as it is informative. An outrageous rags-to-riches story of a high school dropout who earned over a million dollars from affiliate marketing by the time he was twenty, and then moved on to launch a separate business to compete against Yahoo.All for not when his trusted business partner screws him over - Losing all ... Leer más

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  • Facebook

    The Inside Story

    de Steven Levy ...
    One of the Best Technology Books of 2020—Financial Times“Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle“[Levy’s] evenhanded conclusions are still damning.”—Reason“[He] doesn’t shy from asking the tough questions.”—The Washington Post“Reminds yo... ... Leer más

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  • The Google Story (2018 Updated Edition)

    Inside the Hottest Business, Media, and Technology Success of Our Time

    The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future.Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the ... Leer más

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