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artículosartículo

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

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Entertainment-Education

A Communication Strategy for Social Change

de Arvind Singhal, Everett Rogers ...

Series series Routledge Communication Series
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the ... Leer más

$1,470 MXN

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the
... Leer más
Audiolibro

Audiolibro

Blood, Sweat, and Desire: A Psychological Thriller

de Britney King ...

Narrado por Olivia Willson, Roger Everett, Catherine Dayton ...

Completo

5 hora 16 minutos

Best-selling author Britney King returns with a page-turning thriller novel that will take you on a rollercoaster ride of suspense and intrigue. Join six friends as they confront a fateful decision that spirals into a dark and twisted journey.During a night of drunken revelry, three couples spontaneously agree to swap spouses for a wild weekend that promises liberation from the monotony of their ... Leer más

$259 MXN o gratis con Kobo Plus

Best-selling author Britney King returns with a page-turning thriller novel that will take you on a rollercoaster ride of suspense and intrigue. Join six friends as they confront a fateful decision that spirals into a dark and twisted journey.During a night of drunken revelry, three couples spontaneously agree to swap spouses for a wild weekend that promises liberation from the monotony of their
... Leer más
Crisis Communications

Lessons from September 11

de Peter Clarke, James Alleman, Sandra Ball-Rokeach, Menahem Blondheim, James William Carey, John Carey, Elisia Cohen, William H. Dutton, Joachim W. H. Haes, Joo-Young Jung, James E. Katz, Yong-Chan Kim, Jonathan Liebenau, Tamar Liebes, Jeremy Harris Lipschultz, Patrick Martin, Fiona McNee, Mitchell L. Moss, Frank Nainoa, A Michael Noll, Sean Phelan, Paul N. Rappoport, René-Jean Ravault, Ronald E. Rice, Everett M. Rogers, Anthony Townsend, Pille Vengerfeldt ...

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and ... Leer más

$814 MXN

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and
... Leer más
Entertainment-Education and Social Change

History, Research, and Practice

Edición de Arvind Singhal, Michael J. Cody, Miguel Sabido, Everett M. Rogers ...

Series series Routledge Communication Series
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E ... Leer más

Antes $2,092 MXN Ahora $1,867 MXN

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E
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Patrick Air Force Base

de Roger McCormick ...

Series series Images of America
The search began in 1946 for a location to conduct long-range missile tests. Cape Canaveral was chosen in part due to a nearby deactivated military base that could support a long-range proving ground for test firing missiles. The base, originally known as Banana River Naval Air Station, was eventually renamed Patrick Air Force Base in honor of a distinguished Army general. Today, Patrick is part ... Leer más

$204 MXN o gratis con Kobo Plus

The search began in 1946 for a location to conduct long-range missile tests. Cape Canaveral was chosen in part due to a nearby deactivated military base that could support a long-range proving ground for test firing missiles. The base, originally known as Banana River Naval Air Station, was eventually renamed Patrick Air Force Base in honor of a distinguished Army general. Today, Patrick is part
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Agenda-Setting

de James W. Dearing, Everett M. Rogers ...

Series series Communication Concepts
What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit ... Leer más

$1,540 MXN

What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit
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Audiolibro

Audiolibro

White Collar Migrant Worker

Making Your Way in the Gig Economy

de Gerald Everett Jones ...

Narrado por Gina Rogers ...

Series Audiolibro 1 - White Collar Migrant Worker
Completo

29 minutos

No job? Fresh out of school? Laid off? In the rapidly emerging gig economy, millions of workers will never have a job. But they can have a lifetime of profitable and satisfying assignments and projects. Written by an adept consultant who hasn’t had “permanent employment” since 9/11, this handy little book will help you survive - and thrive - as an independent contractor. Don’t wait for someone ... Leer más

Antes $65 MXN Ahora $39 MXN

No job? Fresh out of school? Laid off? In the rapidly emerging gig economy, millions of workers will never have a job. But they can have a lifetime of profitable and satisfying assignments and projects. Written by an adept consultant who hasn’t had “permanent employment” since 9/11, this handy little book will help you survive - and thrive - as an independent contractor. Don’t wait for someone
... Leer más
The Last Thousand Days of the British Empire

Churchill, Roosevelt, and the Birth of the Pax Americana

de Peter Clarke ...

A sweeping, brilliantly vivid history of the sudden end of the British empire and the moment when America became a world superpower."I have not become the King's First Minister in order to preside over the liquidation of the British Empire*."* Winston Churchill's famous statement in November 1942, just as the tide of the Second World War was beginning to turn, pugnaciously affirmed his loyalty to ... Leer más

$235 MXN

A sweeping, brilliantly vivid history of the sudden end of the British empire and the moment when America became a world superpower."I have not become the King's First Minister in order to preside over the liquidation of the British Empire*."* Winston Churchill's famous statement in November 1942, just as the tide of the Second World War was beginning to turn, pugnaciously affirmed his loyalty to
... Leer más
The Last Thousand Days of the British Empire

The Demise of a Superpower, 1944-47

de Peter Clarke ...

'I have not become the King's First Minister in order to preside over the liquidation of the British Empire.'Winston Churchill's famous statement in November 1942, just as the tide of the Second World War was beginning to turn, pugnaciously proclaimed his loyalty to the world-wide institution which he had served devotedly for most of his life. The majority of the British people, who believed they ... Leer más

$323 MXN

'I have not become the King's First Minister in order to preside over the liquidation of the British Empire.'Winston Churchill's famous statement in November 1942, just as the tide of the Second World War was beginning to turn, pugnaciously proclaimed his loyalty to the world-wide institution which he had served devotedly for most of his life. The majority of the British people, who believed they
... Leer más
11 Ways to Spot Fake News

de Gerald Everett Jones ...

Series Libro 2 - White-Collar Migrant Workers
Stop being fooled by misleading headlines, viral posts, and deceptive charts with this practical guide to media literacy.Every day we're bombarded with headlines, videos, memes, social media posts, and breaking news competing for our attention. Some inform. Some persuade. Others deliberately manipulate. In 11 Ways to Spot Fake News, Gerald Everett Jones reveals the hidden techniques that allow ... Leer más

$69 MXN o gratis con Kobo Plus

Stop being fooled by misleading headlines, viral posts, and deceptive charts with this practical guide to media literacy.Every day we're bombarded with headlines, videos, memes, social media posts, and breaking news competing for our attention. Some inform. Some persuade. Others deliberately manipulate. In 11 Ways to Spot Fake News, Gerald Everett Jones reveals the hidden techniques that allow
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Financial Proofreading

Not Amusing But Potentially Profitable

de Gerald Everett Jones ...

Series Libro 5 - White-Collar Migrant Worker
Discover the overlooked editing techniques that transform ordinary financial reports into polished, credible business communications trusted by executives and clients alike.Financial reports succeed or fail on trust. Readers rarely question a report because of one typo or misplaced comma alone—they question whether similar carelessness exists in the numbers themselves. Financial Proofreading ... Leer más

$69 MXN o gratis con Kobo Plus

Discover the overlooked editing techniques that transform ordinary financial reports into polished, credible business communications trusted by executives and clients alike.Financial reports succeed or fail on trust. Readers rarely question a report because of one typo or misplaced comma alone—they question whether similar carelessness exists in the numbers themselves. Financial Proofreading
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How Not to Abuse Metadata

de Gerald Everett Jones ...

Series Libro 3 - White-Collar Migrant Worker
Before trusting statistics, Big Data, or AI-generated insights, understand the hidden risks of metadata misuse.Metadata influences nearly every aspect of modern life—from healthcare and finance to government policy, scientific research, and artificial intelligence. Yet few people understand what metadata actually represents, how it should be analyzed, or why careless interpretation can lead to ... Leer más

$69 MXN o gratis con Kobo Plus

Before trusting statistics, Big Data, or AI-generated insights, understand the hidden risks of metadata misuse.Metadata influences nearly every aspect of modern life—from healthcare and finance to government policy, scientific research, and artificial intelligence. Yet few people understand what metadata actually represents, how it should be analyzed, or why careless interpretation can lead to
... Leer más