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  • The Complete Idiot's Guide to Great Customer Service

    de Ron Karr ...
    You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost.It's time to make great customer service an indispensable part of your daily operation!The Complete Idiot's Guide to Great Customer Service teaches you how to ... Leer más

    $269 MXN

  • Lead, Sell, or Get Out of the Way

    The 7 Traits of Great Sellers

    de Ron Karr ...
    In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling process. Using 20 years of research with companies of all sizes, Karr reveals what great sellers do, and shows how anyone can ... Leer más

    $336 MXN

  • Audiolibro

    Lead, Sell, or Get Out of the Way

    The 7 Traits of Great Sellers

    de Ron Karr ...
    Narrado por Ron Karr ...

    Completo

    6 hora 51 minutos

    In today's sales world there's no room for followers. But there's plenty of room for leaders. Competition is intense, and if you don't take a leadership role in producing results for your clients, someone else will. In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ... Leer más

    $481 MXN

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Leer más

    $433 MXN o gratis con Kobo Plus

  • Never Get a "Real" Job

    How to Dump Your Boss, Build a Business and Not Go Broke

    de Scott Gerber ...
    Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.In ... Leer más

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  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $310 MXN o gratis con Kobo Plus

  • Topgrading, 3rd Edition

    The Proven Hiring and Promoting Method That Turbocharges Company Performance

    “BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCHGreat companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers.But companies that have used Brad Smart ... Leer más

    $182 MXN

  • Flip the Funnel

    How to Use Existing Customers to Gain New Ones

    de Joseph Jaffe ...
    Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

    $404 MXN

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    de Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Leer más

    $143 MXN o gratis con Kobo Plus

  • What to Ask the Person in the Mirror

    Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

    Successful leaders know that leadership is less often about having all the answers—and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.In What to Ask the Person in the Mirror, leadership expert Robert Kaplan presents a process for asking the big ... Leer más

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  • Acing the Interview

    How to Ask and Answer the Questions That Will Get You the Job

    de Tony Beshara ...
    At some point, most people have been caught off guard by tough interview questions. This book helps you take charge of the situation!In Acing the Interview, the employment expert Dr. Phil called “the best of the best” gives job seekers candid advice for answering even the most unexpected questions, including:You really don’t have as much experience as we would like?why should we hire you?How many ... Leer más

    $198 MXN