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Acceso ilimitado a eBooks

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Recibe 1 crédito cada mes para el audiolibro de tu elección

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UnBranding

100 Branding Lessons for the Age of Disruption

de Scott Stratten, Alison Stratten ...

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible ... Leer más

$337 MXN

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible
... Leer más
UnMarketing

Everything Has Changed and Nothing is Different

de Scott Stratten, Alison Stratten ...

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different ... Leer más

$336 MXN

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different
... Leer más
QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

de Scott Stratten, Alison Kramer ...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes ... Leer más

$242 MXN

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes
... Leer más
The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you

de Scott Stratten, Alison Stratten ...

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much ... Leer más

$137 MXN

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much
... Leer más
UnLeadership

Make Building Relationships Your Business

de Scott Stratten, Alison Stratten ...

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. ... Leer más

$364 MXN

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections.
... Leer más
Social Marketing Digital Book Set

de Jeff Korhan, Gail F. Goodman, Scott Stratten, Dan Zarrella ...

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform ... Leer más

$606 MXN

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform
... Leer más
UnSelling

The New Customer Experience

de Scott Stratten, Alison Kramer ...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Leer más

$336 MXN

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is
... Leer más
Audiolibro

Deje de Vender

de Scott Stratten, Alison Kramer ...

Narrado por Walter Krochmal ...

Completo

7 hora 55 minutos

Aborda la necesidad de cambiar el enfoque de negocios y alejarse de la visión de embudo para poder alcanzar el éxito en los negocios físicos y digitales. Muestra los secretos de lo que influencia las decisiones de compra y resalta tres factores de diferenciación: contenido, conexión, compromiso. ... Leer más

$344 MXN

Aborda la necesidad de cambiar el enfoque de negocios y alejarse de la visión de embudo para poder alcanzar el éxito en los negocios físicos y digitales. Muestra los secretos de lo que influencia las decisiones de compra y resalta tres factores de diferenciación: contenido, conexión, compromiso.
... Leer más
Audiolibro

The Book of Business Awesome / The Book of Business UnAwesome

How Engaging Your Customers and Employees Can Make Your Business Thrive

de Scott Stratten ...

Narrado por Scott Stratten ...

Completo

5 hora 49 minutos

UnAwesome is UnAcceptable.The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable ... Leer más

$275 MXN

UnAwesome is UnAcceptable.The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable
... Leer más
Audiolibro

UnSelling

The New Customer Experience

de Alison Kramer, Scott Stratten ...

Narrado por Alison Kramer, Scott Stratten ...

Completo

6 hora 31 minutos

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking ... Leer más

$344 MXN

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking
... Leer más
Audiolibro

UnMarketing

Stop Marketing. Start Engaging.

de Scott Stratten ...

Narrado por Scott Stratten ...

Completo

5 hora 34 minutos

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for ... Leer más

$275 MXN

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for
... Leer más

Audiolibro

The $100 Startup

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

de Chris Guillebeau ...

Narrado por Chris Guillebeau, Thomas Vincent Kelly ...

Completo

8 hora 14 minutos

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth ... Leer más

$301 MXN

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth
... Leer más

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Recomendado para ti

Libros narrados por Scott Stratten

UnBranding

UnMarketing

QR Codes Kill Kittens

The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you

UnLeadership

Social Marketing Digital Book Set

UnSelling

Deje de Vender

The Book of Business Awesome / The Book of Business UnAwesome

UnSelling

UnMarketing

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The $100 Startup