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  • Inventor Confidential

    The Honest Guide to Profitable Inventing

    de Warren Tuttle ...
    The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers.Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars ... Leer más

    $221 MXN

  • Audiolibro

    Inventor Confidential

    The Honest Guide to Profitable Inventing

    de Warren Tuttle ...
    Narrado por Warren Tuttle ...

    Completo

    6 hora 27 minutos

    The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers.Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars ... Leer más

    $415 MXN

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  • HBR'S 10 Must Reads: The Essentials

    Series series HBR's 10 Must Reads
    An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for ... Leer más

    $311 MXN o gratis con Kobo Plus

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

    $436 MXN o gratis con Kobo Plus

  • Reinvention

    How to Make the Rest of Your Life the Best of Your Life

    de Brian Tracy ...
    If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can ... Leer más

    $210 MXN

  • Accelerate

    Building Strategic Agility for a Faster-Moving World

    Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does-but not fast enough. Or effectively enough. Real value gets lost and, ... Leer más

    $373 MXN o gratis con Kobo Plus

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $311 MXN o gratis con Kobo Plus

  • Harvard Business Review on Rebuilding Your Business Model

    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Leer más

    $274 MXN o gratis con Kobo Plus

  • What to Ask the Person in the Mirror

    Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

    Successful leaders know that leadership is less often about having all the answers—and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.In What to Ask the Person in the Mirror, leadership expert Robert Kaplan presents a process for asking the big ... Leer más

    $373 MXN o gratis con Kobo Plus

  • Earn What You're Really Worth

    Maximize Your Income at Any Time in Any Market

    de Brian Tracy ...
    Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve.One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your ... Leer más

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  • Motivation (The Brian Tracy Success Library)

    de Brian Tracy ...
    As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they are capable of producing. And despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to ... Leer más

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  • Aaker on Branding

    20 Principles That Drive Success

    de David Aaker ...
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Leer más

    $156 MXN o gratis con Kobo Plus