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  • 100 Things Every Presenter Needs To Know About People

    Series series 100 Things
    New 2nd Edition! Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to ... Leer más

    $137 MXN

  • 100 More Things Every Designer Needs To Know About People

    Series series 100 Things
    Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go to" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design ... Leer más

    $146 MXN

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  • No One Ever Taught Me How to Learn

    How to Unlock Your Learning Potential and Become Unstoppable

    de I. C. Robledo ...
    Series Libro 4 - Master Your Mind, Revolutionize Your Life Series
    Go from Poor Learner to Pro-Learner Without Buying into the Many MythsImagine that there was a way to improve your ability to learn, so that you could move toward your goals faster. Think what would happen if you didn’t have to struggle so much to get little result, and that you could make great progress for the effort you put in.Internationally bestselling author I. C. Robledo collected ... Leer más

    $55 MXN o gratis con Kobo Plus

  • Attention Span

    Finding Focus for a Fulfilling Life

    de Gloria Mark ...
    AS SEEN ON ARMCHAIR EXPERT WITH DAX SHEPARD AND IN THE WALL STREET JOURNAL, NEW YORK TIMES AND THE TIMES**A COSMOPOLITAN BEST NEW NON-FICTION BOOK TO ADD TO YOUR TBR IN 2023****A "NEXT BIG IDEA CLUB" MUST-READ**Rediscover your ability to pay attention with this groundbreaking new approach from ‘the definitive expert on distraction and multitasking’ (Cal Newport).We spend an... ... Leer más

    $385 MXN

  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

    de Sam Page ...
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Leer más

    $172 MXN

  • 100 Things Every Designer Needs to Know About People

    Apply psychology and behavioural science to your designsWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical ... Leer más

    $359 MXN

  • Design for How People Think

    Using Brain Science to Build Better Products

    User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Leer más

    $413 MXN

  • Fifty Ways to Teach Online: Tips for ESL/EFL Teachers

    One of the biggest myths in online teaching is that it is easier and less time-consuming than teaching face-to-face. Many institutions, in fact, assign online teachers a heavier work load because "Hey, they're only teaching online." The truth is that teaching online takes more time and effort than face-to-face teaching because as a teacher you have to work harder to engage and support your ... Leer más

    $51 MXN

  • Millennials, Goldfish & Other Training Misconceptions

    Debunking Learning Myths and Superstitions

    Can You Tell Learning Fact From Fiction?“Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.”Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. ... Leer más

    $272 MXN o gratis con Kobo Plus

  • Design and Deliver

    Planning and Teaching Using Universal Design for Learning

    Universal Design for Learning is the best way to teach all students effectively—but how can a busy teacher get started with UDL right now? Answers are in this vibrant, research-based guidebook, created by seasoned teacher and former UDL Coordinator Loui Lord Nelson. K-12 educators will learn how to use the three key principles of UDL—Engagement, Representation, and Action & Expression—to ... Leer más

    $408 MXN

  • Transform Your Teaching with Universal Design for Learning

    Six Steps to Jumpstart Your Practice

    Whether you're already familiar with UDL but haven't had the time to think through implementation strategies or are brand new to UDL, Transform Your Teaching with Universal Design for Learning: Six Steps to Jumpstart Your Practice by Jennifer L. Pusateri will enrich your practice and help you reach more learners.Pusateri, who first discovered UDL as an art and humanities teacher at a school for ... Leer más

    $458 MXN

  • Teaching Gifted Kids in Today's Classroom

    Strategies and Techniques Every Teacher Can Use

    Series series Free Spirit Professional®
    Latest edition of the go-to classroom resource since 1992 for reaching and challenging gifted students.This fourth edition of the “orange bible” brings fresh updates to the definitive guide to meeting the learning needs of gifted students in the mixedabilities classroom—seamlessly and effectively with minimal preparation time. Included are practical, classroom-tested strategies and step-by-step ... Leer más

    $545 MXN