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A Lean Book Serie de eBooks

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  • Lean Leadership : From Manager to Leader

    A Lean Book, #1

    de Marta Ferreira ...
    Series Libro 1 - A Lean Book
    As a leader or manager, your job is to work with your team to meet your organization's goals. But as you know, that's not always as simple as it sounds. It's very easy to be busy but never really get anything done; always rushing but never really sure how what you're doing fits into the bigger picture.If this sounds familiar, then Lean Leadership has been written for you.Lean Leadership tells the ... Leer más

    $172 MXN

  • Lean Culture : From 'Yes But' to 'Can Do'

    A Lean Book, #2

    de Marta Ferreira ...
    Series Libro 2 - A Lean Book
    Are you finding your staff resistant to change? Is your workforce just going through the motions? Are they increasingly looking inward, reducing their focus on the customer?These are not uncommon challenges. Whether caused by globalization, bureaucracy or tight local competition, leaders all over the world are finding it more and more difficult to engage their teams.But all is not lost. Lean ... Leer más

    $172 MXN

  • Lean Process : From 'Get the Customer' to 'Keep the Customer'

    A Lean Book, #3

    de Marta Ferreira ...
    Series Libro 3 - A Lean Book
    Is your organization 'committed' to customer service, yet struggling to retain its customers? If so you are not alone.While most companies place heavy emphasis on the acquisition of new customers, most fail to provide outstanding value to those customers they already have. When customers feel they are being taken for granted, sooner or later they find somewhere else to take their business.This ... Leer más

    $172 MXN

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  • Hug Your Customers

    STILL The Proven Way to Personalize Sales and Achieve Astounding Results

    de Jack Mitchell ...
    Revised and updated for the first time since original publication!Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug ... Leer más

    $234 MXN

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    de Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Leer más

    $712 MXN

  • The Customer Service Revolution

    Overthrow Conventional Business, Inspire Employees, and Change the World

    de John R. DiJulius III ...
    In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating ... Leer más

    $150 MXN o gratis con Kobo Plus

  • Branded Customer Service

    The New Competitive Edge

    de Janelle Barlow, Paul Stewart ...
    Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with ... Leer más

    $284 MXN

  • Stickier Marketing

    How to Win Customers in a Digital Age

    de Grant Leboff ...
    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology ... Leer más

    $604 MXN

  • 7 Lessons in Customer Care

    Master Customer Care Basics in 7 Steps

    de Di McLanachan ...
    Series Libro 33 - TYW
    A SHORT COURSE IN CUSTOMER CARE BASICS.7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.* Lesson 1: ... Leer más

    $205 MXN

  • A Quick Guide to Better Telephone Skills

    de Heather Wright ...
    This book is your quick guide to telephone skills. In five short lessons, you'll have the skills you need to be the best ambassador you can be for your own company or for your employer's through your ability to communicate over the phone.The five quick steps in this book will help you refine your telephone skills to your benefit and to your company's. This book is short because you are also busy. ... Leer más

    $25 MXN

  • The Lemonade Stand

    de Mike Wallick ...
    Running a business has never been so... sticky.In this hilarious, bite-sized business fable, a young entrepreneur sets out to conquer the world one cup at a time — starting with a folding table, a pitcher of lemonade, and absolutely no idea what he's doing.From pricing disasters and family labor strikes to questionable branding and a sugar shortage, The Lemonade Stand takes readers on a journey ... Leer más

    $17 MXN

  • Make Money Using Social Media without Spending a Dime with Focus on Snapchat

    Real Fast Results, #59

    de Daniel Hall ...
    Series Libro 59 - Real Fast Results
    Welcome to this new episode of the Real Fast Results podcast! Today’s episode features Brandon T. Adams. Brandon is the co-host and one of the executive producers of Ambitious Adventures, a reality television program. It focuses on the compelling stories of your entrepreneurs. Brandon is an entrepreneur himself, in addition to his television career. He owns or partly owns a number of different ... Leer más

    $17 MXN