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  • AI Opens K-EdTech

    de Je Hyuk Ko ...
    Series Libro 2 - Advanced Analytics and Creation
    *AI Opens K-EdTech Vol. 1: Foundations: Theory and Skills is the first volume of a three-volume series. This book covers Chapters 1 through 8 and provides a complete foundation for educators who want to work with AI. You will learn the evolution of education from 1.0 to 4.0, the global EdTech market, and the four mega-trends of personalization, immersion, micro-learning, and gamification. The book ... Leer más

    $434 MXN o gratis con Kobo Plus

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  • Telling Ain't Training, 2nd edition

    Updated, Expanded, Enhanced

    The foundational and go-to book for anyone who does training in the talent development field.A must have for trainers... Telling Ain't Training is an essential book for all learning and development professionals. When the first edition of Telling Ain't Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as ... Leer más

    $485 MXN o gratis con Kobo Plus

  • The Pocket Universal Methods of Design

    100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

    The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. A ... Leer más

    $212 MXN

  • The Pocket Universal Methods of Design, Revised and Expanded

    125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

    Series series Rockport Universal
    This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well ... Leer más

    $224 MXN

  • Building to Impact

    The 5D Implementation Playbook for Educators

    Turn ideas into goals—and goals into impactThe road to school improvement and student achievement is paved with good intentions—so why does the destination seem so far away? If you’re like most educators, the answer is a pothole known as the implementation gap.This book provides a road map to bypassing that gap in your school or district, offering a carefully researched, field-tested methodology ... Leer más

    $544 MXN

  • The Future of Recruitment

    Using the New Science of Talent Analytics to Get Your Hiring Right

    Series series The Future of Work
    Recruitment is where organizations are shaped and careers are made, leaving a profound impact on organizations, individual careers, and society as a whole. The Future of Recruitment helps professionals, researchers, employers, and everybody interested in the world of work to understand the past, present, and future of recruitment.Franziska Leutner, Reece Akhtar and Tomas Chamorro-Premuzic describe ... Leer más

    $397 MXN

  • Elearning Theories & Designs

    Between Theory & Practice. a Guide for Novice Instructional Designers

    “eLearning Theories & Designs” is a tailored book for new learners and practitioners in the field of blended education. The book presents a holistic view of how to implement learning theories while you design your learning. It allows the reader to swing between different theories while put into practice, especially for the new learners in instructional design who can gather from the practices and ... Leer más

    $69 MXN

  • Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments ... Leer más

    $2,525 MXN

  • Educating Learning Technology Designers

    Guiding and Inspiring Creators of Innovative Educational Tools

    What knowledge and skills do designers of learning technologies need? What is the best way to train them to create high-quality educational technologies? Distilling the wisdom of expert instructors and designers, this cutting-edge guide offers a clear, accessible balance of theory and practical examples.This cutting-edge guide:synthesizes learning, instructional design, and educational technology ... Leer más

    $1,401 MXN

  • Charting a Course to Standards-Based Grading

    What to Stop, What to Start, and Why It Matters

    What's the best way to ensure that grading policies are fair, accurate, and consistent across classrooms? How can schools transition to a grading system that better reflects what students are actually learning? Tim R. Westerberg makes this journey easier by offering a continuum of options, with four "destinations" on the road to improved grading and assessment.Destination 1 critically examines ... Leer más

    $454 MXN

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $1,401 MXN

  • Project-Based Learning

    How to Approach, Report, Present, and Learn from Course-Long Projects

    This book provides students guidance on how to deal with the project-based instruction form.Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to ... Leer más

    $185 MXN