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  • Transforming Education with New Media

    Participatory Pedagogy, Interactive Learning, and Web 2.0

    Series Libro 435 - Counterpoints
    The possibilities that online platforms and new media technologies provide, in terms of human connection and the dissemination of information, are seemingly endless. With Web 2.0 there is an exchange of messages, visions, facts, fictions, contemplations, and declarations buzzing around a network of computers that connects students to the world – fast. Theoretically this digital connectivity, and ... Leer más

    $706 MXN

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  • 101 Design Methods

    A Structured Approach for Driving Innovation in Your Organization

    de Vijay Kumar ...
    The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Leer más

    $553 MXN

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $307 MXN

  • Crossing the Chasm

    Marketing and Selling Technology Project

    Series Libro 15 - Collins Business Essentials
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $198 MXN

  • The Brand Gap, Revised Edition

    Series series AIGA Design Press
    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

    $471 MXN

  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $433 MXN o gratis con Kobo Plus

  • How to self publish eBooks with Kobo Writing Life

    de Steve Bareham ...
    Kobo Writing Life Augments Author Income: It's only prudent for established and aspiring authors to make their books available in as many places as possible, and one of those places should be Kobo, a highly reputable and growing name in digital publishing.The company has a registered user base of 10 million and sales in 190 countries. While Amazon receives the lion's share of media coverage, Kobo ... Leer más

    $63 MXN

  • Visual Teams

    Graphic Tools for Commitment, Innovation, and High Performance

    de David Sibbet ...
    Graphic tools and visual solutions for team building and developmentVisual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication—one that opens up the group's mind to improving work systems and processes by ... Leer más

    $404 MXN

  • Org Design for Design Orgs

    Building and Managing In-House Design Teams

    Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Leer más

    $250 MXN

  • The Culture of Connectivity: A Critical History of Social Media

    A Critical History of Social Media

    Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism ... Leer más

    $588 MXN

  • Designing for Interaction

    Creating Innovative Applications and Devices

    de Dan Saffer ...
    Series series Voices That Matter
    Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Leer más

    $656 MXN

  • Design Thinking for Business

    A Handbook for Design Thinking in Wicked Systems

    The book provides ways to introduce design thinking into enterprises. It provides guidelines to engage stakeholders by showing how spontaneous discussions can lead to creativity and ideas for innovation, and providing guidelines on the tools and visualizations needed to describe and build on these ideas, the kind of leadership needed in interdisciplinary teams, and the ways people at different ... Leer más

    $120 MXN o gratis con Kobo Plus