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CRESC Serie de eBooks

1 - 12 de 12 resultados
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  • Markets and the Arts of Attachment

    Edición de Franck Cochoy, Joe Deville, Liz McFall ...
    Series series CRESC
    The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, ... Leer más

    $1,084 MXN

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  • The Oxford Handbook of Project Management

    Edición de Peter W. G. Morris, Jeffrey K. Pinto, Jonas Söderlund ...
    Series series Oxford Handbooks
    The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects. Positioning project management as a domain much broader and more strategic than simply 'execution management', this Handbook draws on the insights of over 40 scholars to chart the development of the subject over the last 50 years or more as an area of increasing practical and academic ... Leer más

    $898 MXN

  • Transforming the Future

    Anticipation in the 21st Century

    Edición de Riel Miller ...
    People are using the future to search for better ways to achieve sustainability, inclusiveness, prosperity, well-being and peace. In addition, the way the future is understood and used is changing in almost all domains, from social science to daily life.This book presents the results of significant research undertaken by UNESCO with a number of partners to detect and define the theory and practice ... Leer más

    Gratis

  • Managing Performance in the Public Sector

    de Hans de Bruijn ...
    Topical and taking a bold stance in the contentious debate surrounding performance in the public sector, this new edition shows readers how performance thinking has a substantial impact on the management of public organizations.Thoroughly revised and updated, this highly successful text, written by an experienced academic and practitioner is packed full with a wealth of new features. These include ... Leer más

    $1,307 MXN

  • Managing Information and Knowledge in Organizations

    A Literacy Approach

    de Alistair Mutch ...
    Series series Routledge Series in Information Systems
    Knowledge is increasingly regarded as central, both to the successful functioning of organizations and to their strategic direction. Managing Information and Knowledge in Organizations explores the nature and place of knowledge in contemporary organizations, paying particular attention to the management of information and data and to the crucial en ... Leer más

    $1,514 MXN

  • Marketing

    A Critical Introduction

    de Chris Hackley ...
    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of OtagoDoes marketing ... Leer más

    $1,437 MXN

  • Handbook of Anthropology in Business

    Edición de Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... Leer más

    $1,376 MXN

  • Facilities Management

    Innovation and Performance

    Edición de Keith Alexander, Brian Atkin, Jan Bröchner, Tore Haugen ...
    Facilities Management sets out a new framework for the discipline of facilities management which challenges many of the norms and which sets out new methods for optimising the performance of a business. Successful facilities managers need a range of skills and need to be able to devise a range of innovative strategies for the future of the organisations in which they work.This new book follows on ... Leer más

    $1,221 MXN

  • Marketing Communication

    A Critical Introduction

    de Richard Varey ...
    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing ... Leer más

    $1,514 MXN

  • Geomarketing

    Methods and Strategies in Spatial Marketing

    Edición de Gérard Cliquet ...
    This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, ... Leer más

    $2,120 MXN

  • A Handbook of Corporate Communication and Public Relations

    Edición de Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Leer más

    $1,342 MXN

  • Key Concepts in Organization Theory

    de Ann L Cunliffe, John Teta Luhman ...
    Series series SAGE Key Concepts series
    From agency theory to power and politics, this indispensable guide to the key concepts of organization theory is your compass as you navigate through the often complex and abstract theories about the design and functioning of organizations. Designed to complement and elucidate your textbook or reading list, as well as introduce you to concepts that some courses neglect, this historical and ... Leer más

    $1,175 MXN