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  • DESTROY Digital Media Platforms

    How Competitive Streaming Levels the Playing Field for Creatives

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    You take your shot at success and fame. You tell anyone who will listen, “Hey, check me out! I’m on Spotify, Amazon, and YouTube!” Finally, you’re validated. You’re at the table with the big kids — Right? WRONG.YOUR CONTENT EVERYWHERE GETS YOU NOWHERE...Music industry insider Christopher Grant Sr. introduces UnderRepresented Creatives to the groundbreaking concept of Competitive Streaming™ and ... Leer más

    $124 MXN o gratis con Kobo Plus

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  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing and Advertising

    de Ryan Holiday ...
    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, ... Leer más

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  • Guerrilla Marketing, 4th Edition

    Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

    **NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of ... Leer más

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  • Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

    de Ace McCloud ...
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities fro... ... Leer más

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  • Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content

    de Ann Handley ...
    A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Leer más

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  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

    de Mark Schaefer ...
    Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing ... Leer más

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  • Guerrilla Marketing

    Cutting-edge strategies for the 21st century

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    The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no ... Leer más

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  • The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success

    The Definitive Guide to Professional BehaviorWhether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself. The Essentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense format."If you are looking for practical ... Leer más

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  • The Strategic Storyteller

    Content Marketing in the Age of the Educated Consumer

    The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of ... Leer más

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  • Everything I Know about Marketing I Learned From Google

    de Aaron Goldman ...
    Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable ... Leer más

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  • Brand Now

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    Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start ... Leer más

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