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DoShorts Serie de eBooks

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  • Storytelling for Sustainability

    Deepening the Case for Change

    de Jeff Leinaweaver ...
    Series series DoShorts
    Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You ... Leer más

    $843 MXN

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    de Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

    $309 MXN

  • People Planet Profit

    How to Embrace Sustainability for Innovation and Business Growth

    de Peter Fisk ...
    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Leer más

    $650 MXN

  • Waste to Wealth

    The Circular Economy Advantage

    de Peter Lacy, Jakob Rutqvist ...
    Series series Business and Management (R0)
    Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully. ... Leer más

    $920 MXN

  • Turnaround Challenge

    Business and the City of the Future

    de Michael Blowfield, Leo Johnson ...
    Do we have the rights to optimism? Can capitalism deliver a next great wave of growth? The future, wrote William Gibson, is already here. It just isn't evenly distributed yet. Lucid and polemical, Turnaround Challenge is a dig into that future and its meaning for business. It dissects the nexus of social, economic, environmental and governance crises confronting us, and a series of colliding ... Leer más

    $542 MXN

  • A Good Disruption

    Redefining Growth in the Twenty-First Century

    de Martin Stuchtey, Per-Anders Enkvist, Klaus Zumwinkel ...
    A Good Disruption describes how disruptive technology can be used to combat the economic challenges of our age and sets out an inspirational vision of a more effective and sustainable growth model.Disruptive technology is one of the defining economic trends of our age, transforming one major industry after another. But what is the true impact of such disruption on the world's economies, and does ... Leer más

    $500 MXN

  • Beyond Certification

    de Scott Poynton ...
    Series series DoShorts
    This book is free to download in PDF and EPub formats.Is certification the solution? Can it deliver urgently needed improvements to complex problems like deforestation and the exploitation of people? In this controversial new book, Scott Poynton, founder of The Forest Trust, makes a compelling case for a new approach to social and environmental problems that goes "beyond certification" ... Leer más

    Gratis

  • Scaling up Business Solutions to Social Problems

    A Practical Guide for Social and Corporate Entrepreneurs

    de O. Kayser, V. Budinich ...
    Series series Business and Management (R0)
    A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions. ... Leer más

    $681 MXN

  • Lobbying for Good

    How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy

    de Paul Monaghan, Philip Monaghan ...
    Series series DoShorts
    The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest ... Leer más

    $843 MXN

  • Sustainagility

    How Smart Innovation and Agile Companies will Help Protect our Future

    de Patrick Dixon, Johan Gorecki ...
    Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses ... Leer más

    $650 MXN

  • The Sustainable Business

    A Practitioner's Guide to Achieving Long-Term Profitability and Competitiveness

    de Jonathan T. Scott ...
    This is the 2nd edition of The Sustainable Business (2010), winner of The President's Award for Excellence in a Published Body of Work at Kozminski University, Poland. Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimization as a first step toward sustainability. Within its pages, the breadth and depth of long ... Leer más

    $843 MXN

  • Sustainable Cities

    Inspirational Case Studies

    Edición de Simon Mills ...
    Winners and nominees of the 2013/14 Sustainable City Awards present their case stories in a new collection, Sustainable Cities: Inspirational Case Studies. These short, easy-to-read stories will serve as an inspiration to others around the world in the quest to make our cities more sustainable.The awards were established in 2001 by the City of London Corporation and aim to recognise and reward ... Leer más

    $1,032 MXN