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Emerald Points Serie de eBooks

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  • Digitized

    Industry Transformation and Disruption through Entrepreneurship and Innovation

    Edición de Gali Einav ...
    Series series Emerald Points
    Over the past ten years, industries such as music, retail, journalism, advertising, and health information have experienced massive and wrenching disruption. Dominant players have been displaced and often marginalized by innovative, entrepreneurial competitors. The same digital transformation has now migrated to more traditional sectors. Just as the Industrial Revolution created distinct winners ... Leer más

    $762 MXN

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  • 101 Design Methods

    A Structured Approach for Driving Innovation in Your Organization

    de Vijay Kumar ...
    The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Leer más

    $553 MXN

  • This Is Service Design Doing

    de Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Leer más

    $327 MXN

  • Observing the User Experience

    A Practitioner's Guide to User Research

    de Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Leer más

    $717 MXN

  • Business Gamification For Dummies

    de Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Leer más

    $364 MXN

  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    de Jimmy Brown PhD ...
    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Leer más

    $69 MXN

  • Design Thinking

    New Product Development Essentials from the PDMA

    de Michael G. Luchs, Scott Swan, Abbie Griffin ...
    Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the ... Leer más

    $762 MXN

  • ArchiMate 2 Certified Secrets To Acing The Exam and Successful Finding And Landing Your Next ArchiMate 2 Certified Certified Job

    de Stokes Joe ...
    Good solid advice and great strategies in preparing for and passing the ArchiMate 2 Certified exam, getting interviews and landing the ArchiMate 2 Certified job. If you have prepared for the ArchiMate 2 Certified exam - now is the moment to get this book and prepare for passing the exam and how to find and land a ArchiMate 2 Certified job, There is absolutely nothing that isn't thoroughly covered ... Leer más

    $376 MXN

  • Organization Design

    The Practitioner’s Guide

    de Naomi Stanford ...
    Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value, and provides the knowledge and methodology to design an adaptive, agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or ... Leer más

    $1,393 MXN

  • Certified Ethical Hacker (CEH) Secrets To Acing The Exam and Successful Finding And Landing Your Next Certified Ethical Hacker (CEH) Certified Job

    de Gloria Mccray ...
    Good solid advice and great strategies in preparing for and passing the Certified Ethical Hacker (CEH) exam, getting interviews and landing the Certified Ethical Hacker (CEH) job. If you have prepared for the Certified Ethical Hacker (CEH) exam - now is the moment to get this book and prepare for passing the exam and how to find and land a Certified Ethical Hacker (CEH) job, There is absolutely ... Leer más

    $376 MXN

  • Company-wide Agility with Beyond Budgeting, Open Space & Sociocracy: Survive & Thrive on Disruption

    de Jutta Eckstein, John Buck ...
    Today, companies are expected to be flexible and both rapidly responsive and resilient to change, which basically asks them to be agile. By combining Beyond Budgeting,Open Space, Sociocracy, and Agile, this book provides a practical guide for companies that want to be agile company-wide.Notes to the 2nd edition:This second edition reflects such updates as: the new Agile Fluency Model, the renaming ... Leer más

    $161 MXN o gratis con Kobo Plus

  • Minding the Machines

    Building and Leading Data Science and Analytics Teams

    de Jeremy Adamson ...
    Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an ... Leer más

    $546 MXN