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Emerald Points Serie de eBooks

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  • AI in Fashion Industry

    de Dr. Satya Banerjee, Dr. M. Bharati, Sanjay Mohapatra ...
    Series series Emerald Points
    Fashion is a glamorous industry, one of beauty, money, fame, and huge profits. However, from the inside, it is clear the industry is suffering. An industry worth $3 Billion (USD), the fashion industry is characterized by products with a short shelf-life, wrong forecasts, low profits, and ever-increasing competition. On the periphery, technology is rapidly invading the fashion industry, with ... Leer más

    $889 MXN

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  • The Principal as Data-Driven Leader

    de Ontario Principals′ Council ...
    Series series Leading Student Achievement Series
    "This series allows school principals to integrate theory and practice themselves, resulting in highly insightful and practical strategies that will make a difference in schools. Practitioners: lead thyselves!"—Michael Fullan, Professor EmeritusOntario Institute for Studies in Education, University of Toronto"Avoiding high-flown theory on the one hand and mere bullet points on the other, these ... Leer más

    $559 MXN

  • Handbook of New Product Development Management

    Edición de Christoph Loch, Stylianos Kavadias ...
    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of ... Leer más

    $2,409 MXN

  • Knowledge Management

    An Evolutionary View

    de Irma Becerra-Fernandez, D. E Leidner, Dorothy Leidner ...
    This book serves as a complete introduction to the subject of Knowledge Management (KM), and incorporates technical as well as social aspects, concepts as well as practical examples, and traditional KM approaches as well as emerging topics. Knowledge Management: Systems and Processes enhances the conventional exposition of KM with an in-depth discussion of the technologies used to facilitate the ... Leer más

    $1,066 MXN

  • Teaching and Learning Building Design and Construction

    de David Dowdle ...
    Series series Architectural Engineering and Design Management
    Innovation in building design and construction depends on innovative strategies being developed by teachers and practitioners, made available to students and then professionally adopted. Successful transfer of this knowledge relies on appropriate support for both students and academics to ensure the new knowledge is translated into a format appropriate to the learner's current state of ... Leer más

    $2,081 MXN

  • Project-Based Learning

    How to Approach, Report, Present, and Learn from Course-Long Projects

    de Professor Harm-Jan Steenhuis, PhD, Associate Professor Lawrence Roland ...
    This book provides students guidance on how to deal with the project-based instruction form.Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to ... Leer más

    $184 MXN

  • Building to Impact

    The 5D Implementation Playbook for Educators

    de Arran Hamilton, Douglas B. Reeves, Janet May Clinton, John Hattie ...
    Turn ideas into goals—and goals into impactThe road to school improvement and student achievement is paved with good intentions—so why does the destination seem so far away? If you’re like most educators, the answer is a pothole known as the implementation gap.This book provides a road map to bypassing that gap in your school or district, offering a carefully researched, field-tested methodology ... Leer más

    $548 MXN

  • Customer Loyalty and Supply Chain Management

    Business-to-Business Customer Loyalty Analysis

    de Ivan Russo, Ilenia Confente ...
    Series series Routledge Studies in Business Organizations and Networks
    Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly ... Leer más

    $1,084 MXN

  • The Routledge Companion to Marketing Research

    Edición de Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

    $1,084 MXN

  • Social Recruitment in HRM

    A Theoretical Approach and Empirical Analysis

    de Ginevra Gravili, Monica Fait ...
    Series series The Changing Context of Managing People
    This book was born from the desire to analyze the role of social recruitment in human resources management. The first chapter analyzes theoretical background of social media communication and focuses on the trend to make use of these instruments in SMEs and public and non-profit sectors.The second chapter explores an analysis of social sphere through three perspectives:a) how it has changed the ... Leer más

    $889 MXN

  • The Routledge Companion to the Future of Marketing

    Edición de Luiz Moutinho, Enrique Bigné, Ajay K. Manrai ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and ... Leer más

    $1,187 MXN

  • Management and Information Technology

    Challenges for the Modern Organization

    Edición de Peter Ekman, Peter Dahlin ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Information technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms of IT, and become dependent on their computer-based information systems and their peripherals for ... Leer más

    $1,342 MXN