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Emerald Points Serie de eBooks

1 - 12 de 12 resultados
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  • Greenwashing

    Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication

    de Agostino Vollero ...
    Series series Emerald Points
    Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. ... Leer más

    $889 MXN

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  • The Moral Imperative of School Leadership

    Edición de Michael Fullan ...
    Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded.Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded. ... Leer más

    $559 MXN

  • The Oxford Handbook of Human Capital

    Edición de Alan Burton-Jones, J.-C. Spender ...
    Series series Oxford Handbooks
    Macroeconomic research on human capital - the stock of human capabilities and knowledge - has been extensively published but to date the literature has lacked a comprehensive analysis of human capital within the organization. The Oxford Handbook of Human Capital has been designed to fill that gap, providing an authoritative, inter-disciplinary, and up to date survey of relevant concepts, research ... Leer más

    $898 MXN

  • The Oxford Handbook of Innovation Management

    Edición de Mark Dodgson, David M. Gann, Nelson Phillips ...
    Series series Oxford Handbooks
    The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by ... Leer más

    $774 MXN

  • Marketing Theory

    A Student Text

    Edición de Michael Saren, Michael J Baker ...
    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.In this new Third Edition there are up-to-date examples from global ... Leer más

    $1,871 MXN

  • The SAGE Handbook of Family Business

    Edición de Leif Melin, Mattias Nordqvist, Pramodita Sharma ...
    The SAGE Handbook of Family Business captures the conceptual map and state-of-the-art thinking on family business - an area experiencing rapid global growth in research and education since the last three decades.Edited by the leading figures in family business studies, with contributions and editorial board support from the most prominent scholars in the field, this Handbook reflects on the ... Leer más

    $2,111 MXN

  • Coopetition Strategy

    Theory, experiments and cases

    Edición de Giovanni B. Dagnino, Elena Rocco ...
    Series series Routledge Studies in Global Competition
    This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios. It provides the rudiments for navigating an exploration journey into a virtually new and emergent management subfield.This volume ... Leer más

    $1,342 MXN

  • Handbook of Entrepreneurship Research

    An Interdisciplinary Survey and Introduction

    Edición de Zoltan J. Acs, David B. Audretsch ...
    Series series Business and Management (R0)
    Interest in and attention to entrepreneurship has exploded in recent years. Nevertheless, much of the research and scholarship in entrepreneurship has remained elusive to academics, policymakers and other researchers, in large part because the field is informed by a broad spectrum of disciplines, including management, finance, economics, policy, sociology, and psychology, often pursued in ... Leer más

    $5,317 MXN

  • Social Innovation

    Solutions for a Sustainable Future

    Edición de René Schmidpeter, Thomas Osburg ...
    Series series Business and Management (R0)
    Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed ... Leer más

    $1,048 MXN

  • Employee-Driven Innovation

    A New Approach

    de Steen Høyrup, Kirsten Møller ...
    Series series Business and Management (R0)
    Presents research in Employee-Driven Innovation, an emergent field of study that meets the demand for exploiting new innovative potentials in organizations. There is a growing interest in creating new knowledge in innovation, emphasizing human resources and social processes. The authors intend to take the global lead in research on these areas. ... Leer más

    $1,656 MXN

  • Managing Change and Innovation in Public Service Organizations

    de Kerry Brown, Stephen Osborne ...
    Series series Routledge Masters in Public Management
    The context and environment of public services is becoming increasingly complex and the management of change and innovation is now a core task for the successful public manager. This text aims to provide its readers with the skills necessary to understand, manage and sustain change and innovation in public service organizations. Key features include:the use of figures, tables and boxes to ... Leer más

    $1,376 MXN

  • Innovation, Strategy and Risk in Construction

    Turning Serendipity into Capability

    de Martin Loosemore ...
    Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help built environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations. Accessible and full of practical examples, the book argues that traditional business strategies which seek to ... Leer más

    $1,548 MXN