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Events Management Serie de eBooks

1 - 12 de 12 resultados
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  • Human Resource Management for the Event Industry

    de Lynn Van Der Wagen, Lauren White ...
    Series series Events Management
    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from ... Leer más

    $1,514 MXN

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  • Luxury World

    The Past, Present and Future of Luxury Brands

    de Mark Tungate ...
    The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift ... Leer más

    $650 MXN

  • HOTELS

    Best Social Media Practices Guide

    de Nathan Greenhalgh ...
    IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotelsocial media campaign by reading HOTELS’ Best Social Media Practices Guide, which features more than 60 successful brand and property social media campaigns mini-case studies, including Four Seasons, Hilton, Marriott and more. Inside details on how to pull off an effective campaign, including ... Leer más

    $172 MXN

  • BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and cafés

    de Susanne Currid ...
    Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show ... Leer más

    $155 MXN o gratis con Kobo Plus

  • Tourism, Culture and Development

    Hopes, Dreams and Realities in East Indonesia

    de Dr. Stroma Cole ...
    Series Libro 12 - Tourism and Cultural Change
    Can tourism help a poor remote community to develop? How much does tourism change a village? How can a village have the benefits tourism offers without the problems it can cause? These are the questions that lie at the core of this text. Using an anthropologist’s eye and a high degree of trust, this book uncovers the story of tourism development in two small villages on a remote island of Eastern ... Leer más

    $409 MXN

  • Handbook of LGBT Tourism and Hospitality

    A Guide for Business Practice

    de Jeff Guaracino, Ed Salvato ...
    To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly ... Leer más

    $619 MXN

  • Rural Tourism Development

    Localism and Cultural Change

    de Prof. E. Wanda George, Heather Mair, Prof. Donald G. Reid ...
    Series Libro 17 - Tourism and Cultural Change
    Rural tourism represents a merging of perhaps two of the most influential yet contradictory features of modern life. Not only are the forces of economic, social, cultural, environmental and political change working to redefine rural spaces the world over, but broad global transformations in consumption and transportation patterns are reshaping leisure behaviour and travel. For those concerned with ... Leer más

    $409 MXN

  • Slow Tourism

    Experiences and Mobilities

    Edición de Dr. Simone Fullagar, Kevin Markwell, Dr. Erica Wilson ...
    Series Libro 54 - Aspects of Tourism
    Bringing together scholars from the areas of tourism, leisure and cultural studies, eco-humanities and tourism management, this book examines the emerging phenomenon of slow tourism. The book explores the range of travel experiences that are part of growing consumer concerns with quality leisure time, environmental and cultural sustainability, as well as the embodied experience of place. Slow ... Leer más

    $409 MXN

  • Thinking Through Tourism

    Edición de Julie Scott, Tom Selwyn ...
    Series series Association of Social Anthropologists Monographs
    The study of tourism has made key contributions to the study of Anthropology. This volume defines the current state of the Anthropology of Tourism, examining political, economic, ideological and symbolic themes.An extraordinarily rich collection of case studies illustrate topics as diverse as hospitality, sex and tourism, enchantment, colonial and neo-colonial consumption, the relation between ... Leer más

    $557 MXN

  • Facing the Wild

    Ecotourism, Conservation and Animal Encounters

    de Chilla Bulbeck ...
    What do wild animals mean to humans? Will they survive both rampant habitat loss and extinction caused by human encroachment and, as ecotourists, our enthusiasm for them? With ecotourism now the fastest growing segment of tourism, and encounters with wild animals - be it swimming with dolphins, going on safari or bird watching - ever more popular, these are critical questions. Yet until now little ... Leer más

    $946 MXN

  • Tourism: A Community Approach (RLE Tourism)

    de Peter Murphy ...
    Series series Routledge Library Editions: Tourism
    Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its ... Leer más

    $1,135 MXN

  • Open Your Own Bed and Breakfast

    de Barbara Notarius, Gail Sforza Brewer ...
    Experience the joy-and profits-that come from managing your own bed and breakfast!Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast-now updated with everything you need to know about online marketing-guides you through this special world. Barbara Notarius, one of America's most widely recognized and ... Leer más

    $223 MXN o gratis con Kobo Plus