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Interactive Technologies Serie de eBooks

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  • GUI Bloopers 2.0

    Common User Interface Design Don'ts and Dos

    de Jeff Johnson ...
    Series series Interactive Technologies
    GUI Bloopers 2.0, Second Edition, is the completely updated and revised version of GUI Bloopers. It looks at user interface design bloopers from commercial software, Web sites, Web applications, and information appliances, explaining how intelligent, well-intentioned professionals make these mistakes – and how you can avoid them. GUI expert Jeff Johnson presents the reality of interface design in ... Leer más

    $658 MXN

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  • Sketching User Experiences: The Workbook

    de Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton ...
    In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a ... Leer más

    $253 MXN

  • Information Architecture

    For the Web and Beyond

    de Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leer más

    $375 MXN

  • Mental Models

    Aligning Design Strategy with Human Behavior

    de Indi Young ...
    There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design ... Leer más

    $697 MXN

  • Mobile Design and Development

    Practical concepts and techniques for creating mobile sites and web apps

    de Brian Fling ...
    Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles ... Leer más

    $269 MXN

  • The Essential Persona Lifecycle

    Your Guide to Building and Using Personas

    de Tamara Adlin, John Pruitt ...
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Leer más

    $404 MXN

  • Subject To Change: Creating Great Products & Services for an Uncertain World

    Adaptive Path on Design

    de Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba ...
    To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform ... Leer más

    $206 MXN

  • Practical Web Analytics for User Experience

    How Analytics Can Help You Understand Your Users

    de Michael Beasley ...
    Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX ... Leer más

    $538 MXN

  • Augmented Human

    How Technology Is Shaping the New Reality

    de Helen Papagiannis ...
    Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR’s current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user’s everyday experiences. In this book, Dr. Helen Papagiannis—a world-leading expert in the field—introduces you to AR: how it’s evolving, where the opportunities are, and where it’s ... Leer más

    $327 MXN

  • Usability Engineering

    Scenario-Based Development of Human-Computer Interaction

    de Mary Beth Rosson, John M. Carroll ...
    Series series Interactive Technologies
    You don't need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users' needs and preferences? How will you design effective solutions that are grounded in users' current practices? How will ... Leer más

    $1,052 MXN

  • Practical UX Design

    A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience

    de Scott Faranello ...
    A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experienceKey Features\[\*\] Improve your UX design awareness and skills\[\*\] Gain greater confidence to know when you have delivered a “good” UX design\[\*\] Learn by example using a book designed by a UX mind for a UX mindBook ... Leer más

    $679 MXN o gratis con Kobo Plus

  • Paper Prototyping

    The Fast and Easy Way to Design and Refine User Interfaces

    de Carolyn Snyder ...
    Series series Interactive Technologies
    Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Leer más

    $622 MXN